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Lead Brand Designer, Growth

Faire is a dynamic online wholesale marketplace dedicated to supporting independent retailers globally. They are searching for a Lead Brand Designer who is passionate about creating impactful visual designs to drive user acquisition and engagement through innovative growth marketing strategies.

Skills

  • Proficiency in Adobe Creative Suite and Figma.
  • Strong fundamentals in visual design including typography and layout.
  • Ability to analyze data to inform design decisions.
  • Experience with motion and video editing.
  • Understanding of conversion optimization methodologies.

Responsibilities

  • Develop and optimize visual designs for paid advertising campaigns across various platforms.
  • Create effective email designs and customer communications.
  • Craft visual content to improve organic search performance.
  • Lead design experimentation initiatives including A/B testing.
  • Coordinate with other designers to maintain brand visual guidelines.

Benefits

  • Equity participation.
  • Flexible remote work options.
  • Supportive work environment for entrepreneurs.
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$165750 / YEARLY (est.)
min
max
$139500K
$192000K

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What You Should Know About Lead Brand Designer, Growth, Faire

At Faire, an innovative online wholesale marketplace, we are excited to welcome a Lead Brand Designer focused on Growth to join our creative team in San Francisco! In this role, you'll unleash your design prowess by creating eye-catching visuals that not only attract users but also enhance engagement across various channels. Imagine collaborating with brilliant minds from cross-functional teams to craft compelling growth marketing strategies that help independent retailers thrive. Your designs will be pivotal in showcasing our platform and facilitating seamless wholesale ordering for small businesses looking for both fresh products and staple items. With your strong background in visual design, you'll set the tone for our marketing initiatives through stunning visuals for paid ads, lifecycle emails, landing pages, and more. We desire someone with a passion for design and the entrepreneurial spirit to empower communities globally. If you have 6+ years of experience in visual design, a proven track record in growth marketing, along with the proficiency in tools like Adobe Creative Suite and Figma, we want to meet you! Join us at Faire and play a vital role in the shop local movement, where your creativity directly influences the success of small businesses everywhere!

Frequently Asked Questions (FAQs) for Lead Brand Designer, Growth Role at Faire
What does a Lead Brand Designer at Faire do?

The Lead Brand Designer at Faire is responsible for creating impactful visual designs and assets that drive user acquisition and engagement across various marketing channels. This includes collaborating with teams on paid advertising campaigns, email communications, and landing pages. The designer will also help to set the visual direction for growth initiatives and ensure that all outputs resonate with our community of independent retailers.

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What qualifications are needed for the Lead Brand Designer role at Faire?

To excel as a Lead Brand Designer at Faire, candidates should have over 6 years of experience in visual design, particularly in growth and performance marketing. A strong foundation in design fundamentals, proficiency in industry-standard tools like Adobe Creative Suite and Figma, and a portfolio demonstrating successful marketing campaigns are essential. Candidates should also possess excellent collaborative skills and a data-driven approach to design.

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How does the Lead Brand Designer contribute to marketing strategies at Faire?

The Lead Brand Designer plays a crucial role in forming marketing strategies by crafting visually compelling content that aligns with business goals. This includes working with Paid Marketing teams to optimize visual designs for various platforms, collaborating with Lifecycle Marketing Managers for effective email designs, and experimenting with design elements to improve conversion rates through data analysis.

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What is the work environment like for a Lead Brand Designer at Faire?

The work environment for a Lead Brand Designer at Faire is collaborative and dynamic, emphasizing innovation and creativity. Designers work closely with cross-functional teams, including marketers and product designers, fostering a culture of teamwork and support. Moreover, the position allows for a hybrid work schedule, promoting work-life balance while encouraging a vibrant office culture.

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What is the salary range for the Lead Brand Designer position at Faire?

The salary range for the Lead Brand Designer role at Faire in San Francisco is between $139,500 and $192,000 per year. This role also qualifies for equity and benefits, with actual base pay determined by factors such as skills and experience. It's important to note that this range is subject to change in the future.

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Common Interview Questions for Lead Brand Designer, Growth
Can you describe your design process as a Lead Brand Designer?

When discussing your design process, emphasize your ability to balance creativity with functionality. Explain how you collaborate with teams to understand objectives, research trends, and use insights to inform your visuals. Highlight the importance of feedback and iteration in your design workflow.

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How do you handle constructive criticism of your designs?

In your answer, express a growth mindset and readiness to embrace feedback. Stress that constructive criticism is vital in refining your designs and strengthening your concepts. Share a specific instance where feedback led you to make positive changes in your work.

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What experience do you have with A/B testing in your design work?

When responding, discuss how you use A/B testing to evaluate the effectiveness of your designs. Explain your method of creating variations, analyzing metrics, and iterating based on results. Share a successful project where A/B testing significantly enhanced conversion rates.

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Have you ever designed for diverse marketing channels? Can you give examples?

This is an opportunity to showcase your versatility. Share specific projects where you designed for different channels such as social media, email campaigns, and websites. Illustrate your process for adapting visuals to suit each medium while maintaining brand consistency.

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What trends in visual design do you find most impactful for growth marketing?

Discuss current design trends like bold typography, minimalistic aesthetics, or motion graphics that resonate well in growth marketing. Offer insights on why these trends matter, how they improve user engagement, and how you’ve implemented them effectively in past roles.

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How do you stay updated with design and marketing trends relevant to your role?

Address how you continuously educate yourself through design blogs, webinars, and industry conferences. Highlight specific resources, communities, or publications you follow to stay on top of design trends and best practices in marketing.

Join Rise to see the full answer
What tools do you prefer for designing marketing assets? Why?

Mention key tools like Adobe Creative Suite and Figma, emphasizing their strengths for collaboration and versatility in design. Explain how these tools align with your workflow and how they facilitate the creation of impactful designs.

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Can you discuss a successful growth marketing campaign you were part of?

Provide an example of a campaign where your design played a pivotal role in driving results. Discuss your approach, collaboration with other teams, and the measurable impact that came from your contributions, underscoring what made the campaign successful.

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How do you balance creativity and functionality in your designs?

Explain your belief that great design marries creativity with purpose. Discuss your approach to ensuring designs are not just visually appealing but also effective in achieving their marketing goals through usability and clarity.

Join Rise to see the full answer
What motivates you to work in growth marketing design specifically?

Share your passion for using design to empower businesses and how you find satisfaction in creating visuals that help small businesses succeed. Discuss the thrill of crafting impactful campaigns that resonate with independent retailers and drive community growth.

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Faire is an online wholesale platform that leverages technology to empower local boutiques and independent businesses globally, facilitating their access to unique worldwide products and driving positive economic impact in their communities.

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SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
SALARY RANGE
$139,500/yr - $192,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 16, 2025

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