Marketing Strategy - Lead Associate

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will help lead our industry forward and make your career.

THE IMPACT YOU WILL MAKE

As a member of the Marketing Strategy - Lead Associate, you will lead end-to-end product management of our renter education program: from developing a research and learning agenda and defining the curriculum roadmap to developing content and working with the broader team on a go-to-market approach that reaches a diverse audience of renters. You will have the opportunity to drive content strategy for the renter audience and inform the end-to-end learner experience for renter education to support business outcomes.  

Additionally, this role will have the opportunity to develop the annual Multifamily Marketing strategy and its execution across the division. If you have a background in strategy development, thrive in using data to develop strategies from scratch while also being able to successfully execute on a project, we would love to hear from you.

This role requires strong cross functional interaction and collaboration. The ideal candidate will coordinate with internal subject matter experts, Legal and Compliance stakeholders, internal and external creative agency partners, and channel owners to make informed decisions regarding curriculum, content strategy development and execution, and divisional strategy development.

Responsibilities include:

• Strategy Development, Execution and Management: Develop content strategy for our consumer renter education program, management of day-to-day operations that support successful execution and marketing. Develop annual Multifamily Marketing strategy and identify key deliverables, metrics, and key messaging tied to the key objectives of the Multifamily business.
• Audience expertise: Understand nuances in knowledge gaps for renters, and ties to homebuyers and homeowners. Well-informed on cultural trends and current events that could shape content that is authentic and inclusive.
• Business insight: Drive the research learning agenda to inform strategy, consistent reporting on product success, insights, and leading practices using metrics and KPIs to inform future tactics for renter education and the Multifamily marketing strategies. Using knowledge of the Multifamily business, key products, and key initiatives inform strategy and identify strategic opportunities.
• Communication and Storytelling: Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communication, etc.  
• Cross-functional Collaboration: Work closely with business leaders, strategic marketers, global brand stakeholders to determine internal and external "go-to-market" strategy.
• Content Marketing: Help build a library of multi-channel content to support the broad continuum of education to a diverse consumer renter base and other Multifamily projects including website content, articles, case studies, infographics, videos, white papers, social posts and more.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences:

• Required relevant experience: 7-8 years  
• Educational experience: Bachelor’s degree or equivalent 
• Marketing Strategy: Partner with business units and the Marketing & Communications organization to build multicultural marketing strategies that support our brand, integrate with other product offerings to provide a positive customer experience, and align with business priorities. 
• Content Development: Experience in developing marketing content for multiple channels including talking points, web, social post, articles, case studies, and more.

Desired Experiences and Skills: 

• Experience in Adult Learning/Education: Experience driving strategy and marketing programs to support and grow an adult learning platform or offering, solid creative judgment and familiarity developing materials across all forms of media for diverse audiences (highly preferred but not required)
• Problem solving and analytical skills: Able to handle difficult or unexpected situations in the workplace as well as complex business challenges. Leverages research and data to assess product performance, prioritize areas for continuous improvement and uncover new ways to meet consumer needs.
• Entrepreneurial spirit: Passionate about building something from the ground up; driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.  
• Adaptable and comfortable with ambiguity: Enjoys projects that evaluate new ideas in an experimental environment, and the challenge of solving complex problems. Able to navigate new territories, lead and motivate others through uncertainty, and respond to changing priorities. Flexible and able to pivot with evolving business needs.
• Strong leadership and collaboration: Proven track record in identifying business opportunities, creating an approach to pursue these opportunities and gaining the necessary buy-in from leadership/stakeholders. Skilled in working with cross-functional teams respectfully and cooperatively, rallying them behind a common goal. Effectively manages stakeholders, vendors/agency partners and builds strong relationships.

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [email protected].

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The hiring range for this role is set forth on each of our job postings located on Fannie Mae's Career Site. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee’s physical, mental, emotional, and financial well-being. See more here.