Job details

Crypto Marketing Manager (BCT - 0906241)

The company is a decentralized content delivery network (CDN) that utilizes broadcast infrastructure to deliver content more efficiently and cost-effectively. By leveraging existing broadcast networks, they focus on improving Quality of Experience (QoE) for users and expanding reach for content providers. This innovative approach reduces the need for traditional CDN infrastructure and associated costs.

Role Overview

They are looking for a Marketing Manager to help create and execute on the incoming marketing campaigns. You will be responsible for supporting day-to-day social needs across different channels, scaling brand and company awareness, and manage operations of marketing campaigns.

Responsibilities:

Develop and execute a comprehensive social media strategy aligned with the overall marketing goals and target audiences
Run the day-to-day operations of social platforms (Twitter/X, LinkedIn, Farcaster, Discord, Telegram etc.)
Develop social media content in the form of tweets, blog posts. Scaling brand and company awareness through various social media channels
Manage marketing campaigns, adhering to timelines and deadlines
Track performance metrics, measure the success of campaigns, and make data-driven decisions for optimization

2+ years of web3 marketing experience

Proven record of running successful marketing campaigns
General knowledge of Search Engine Optimization and internet ranking for web content
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing communications strategy and how to effortlessly utilize these concepts throughout various forms of outreach

Bonus points:

Meme Mastery: We need someone who lives and breathes social media, particularly X/Twitter, Farcaster, and Discord. You should be able to craft and share content that isn’t just promotional but truly engaging, with a knack for the current social meta and trends.
Technical proficiency: We are building a deeply technical product. You don’t need to be an engineer, but should be able to quickly grasp the technical story of the company’s products and convey those value propositions to the broad market at different levels of technical understanding.