Senior Growth Manager, Acquisition

To thrive as a Senior Growth Manager, Acquisition at Felix, you will need a minimum of 7+ years of experience in growth or performance marketing. Deep knowledge of digital advertising platforms, including Meta, Google Ads, and YouTube is essential. Proficiency with conversion rate optimization tools and methodologies will also give you an edge, along with strong analytical skills to track your strategies effectively. Experience in a fast-paced, growth-focused environment will help you adapt quickly and make impactful contributions.

As a Senior Growth Manager, Acquisition at Felix, your primary responsibilities will focus on scaling our digital acquisition efforts across various platforms. This role entails creating high-impact ad creatives, managing our performance marketing strategy, analyzing user cohorts to inform growth strategies, and designing experiments to optimize landing pages. Collaborating with cross-functional teams, from creative to product and analytics, will be vital to ensuring we hit our customer acquisition goals effectively.

At Felix, we prioritize professional development as part of our team culture. As a Senior Growth Manager, Acquisition, you will have the opportunity to work closely with our founders and senior leadership team, gaining insights and mentorship that can further enhance your career. We encourage continuous learning and provide various resources to help you grow in this ever-evolving field of digital marketing.

Felix fosters an incredible company culture that is highly collaborative and focused on high performance. With a commitment to inclusivity and diversity, we strive to create an environment where all team members feel valued and involved. As a Senior Growth Manager, Acquisition, you will play a key role in shaping our growth strategies while enjoying a supportive atmosphere that encourages innovation and creativity.

In the role of Senior Growth Manager, Acquisition at Felix, you would primarily focus on major digital platforms like Meta, Google Ads, YouTube, TikTok, and Reddit, among others. Your expertise will guide budget allocations, customer acquisition targets, and creative asset development across these channels, ensuring the effectiveness of our marketing campaigns as we continue to grow.

In your response, highlight the specific digital advertising channels you have managed, detailing successful campaigns and your role in their execution. Provide examples of how your strategies led to measurable results, such as increased user acquisition or improved conversion rates, showcasing your ability to adapt to different advertising platforms.

Discuss the methodologies you use to improve conversion rates, such as A/B testing, user feedback analysis, and the implementation of CRO tools. Emphasize specific examples of successful campaigns where your optimization efforts led to tangible results, illustrating your analytical and data-driven mindset.

Share your approach to working closely with creative teams, emphasizing the importance of clear communication and shared goals. Provide examples of projects where you collaborated effectively with creative input to develop ads, discussing the brainstorming process and how you iterated based on performance data.

Highlight key performance indicators (KPIs) you focus on, such as customer acquisition cost (CAC), conversion rates, lifetime value (LTV), and return on ad spend (ROAS). Illustrate your ability to adjust growth strategies based on these metrics to continuously improve campaign performance.

Choose a relevant example where data analysis prompted a shift in your marketing strategy. Outline the situation, the data insights that influenced your decision, and the positive outcomes that resulted from the pivot. This demonstrates your willingness to adapt based on evidence and optimize marketing campaigns.

Discuss your methods for keeping current on industry trends, such as subscribing to relevant newsletters, participating in industry forums, attending webinars or conferences, and analyzing competitor strategies. Emphasize how staying informed influences your marketing decisions and growth strategies.

Provide details on how you've managed marketing budgets in past roles, including how you allocate resources to different channels and measure the effectiveness of your expenditures. Mention tools or methodologies you use to track ROI and explain how you've adjusted budgets based on campaign performance.

Discuss your understanding and application of A/B testing within marketing campaigns. Provide examples of tests you've run, how you structured them, the insights gained, and the impact they had on campaign results. This shows your commitment to data-driven decision-making.

Outline your experience and methods in lifecycle marketing, discussing specific strategies you’ve implemented to enhance customer retention. Include examples of successful campaigns targeting customer lifecycle stages, such as onboarding and re-engagement initiatives.

Explain your organization and prioritization techniques, such as using project management tools or frameworks that help you manage time and resources effectively. Describe a situation where you had to juggle multiple projects, detailing how you ensured timely delivery while maintaining quality.