Job details

Director of Marketing Automation

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

We are looking for an experienced marketing automation leader to develop, manage, and optimize robust data-driven programs for our digital team. Reporting to the head of Omnichannel Solutions, you’ll lead the Marketing Automation team working closely with strategy and engineering teams to implement and manage complex email marketing programs. Responsibilities include setting and enforcing standards, informing program strategy and managing program delivery.

If you’re a creative thinker, driven by data, and a resourceful problem-solver, we want to hear from you.

Core Responsibilities:

Leading and mentoring a team of Marketing Automation Specialists
Developing and managing email marketing programs
Implementation of data-driven, multi-stage nurture campaigns
Management of data including list hygiene, system integration checks, etc.
Analysis and reporting of programs to generate insights
Quality control and end-to-end testing initiatives
Participate and occasionally lead client meetings
Manage, mentor, and develop the marketing automation team

What it Takes:

8+ years of professional experience with Salesforce Marketing Cloud or Marketo
Mastery of email marketing best practices
Strong understanding of the digital marketing landscape
Understanding of HTML and CSS optimized for email deployment
Exceptional analytical and critical thinking skills
High proficiency in MS Excel
A team player with strong time-management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
Strong organization and written/oral communication skills
Ability to thrive in a fast-paced, rapidly changing environment