The Brand & Content Marketing Manager at Fledge is responsible for developing a comprehensive content strategy aligned with growth marketing goals, creating engaging content for platforms like LinkedIn, Instagram, and YouTube, managing a content calendar, fostering community engagement, and identifying new growth opportunities based on audience feedback and trends.

To apply for the Brand & Content Marketing Manager position at Fledge, candidates should have relevant experience in social media marketing, content creation, or growth marketing roles. A proven track record in driving engagement and growth, strong content creation skills, and the ability to adapt strategies using analytics are essential. Creativity and a sense of humor also go a long way!

Preferred skills for the Brand & Content Marketing Manager role at Fledge include experience in a B2B environment, particularly in tech or startups, and familiarity with LinkedIn marketing. Proficiency in analytics platforms to drive content strategy and a strong creative vision will set you apart in this role.

Fledge is committed to the professional growth of its Brand & Content Marketing Manager by providing supportive leadership, access to modern tools and resources, and opportunities for team building. The company culture genuinely cares about employee well-being, ensuring that you can flourish in your role.

Yes! The Brand & Content Marketing Manager position at Fledge allows for remote work. The company embraces flexible working hours and trusts its employees to work independently and productively from any location.

When answering, highlight specific examples from your past roles where you successfully crafted and implemented content strategies that resulted in measurable engagement and lead generation. Discuss how you aligned these strategies with overall business goals.

Share a concrete instance where your social media efforts led to increased brand visibility or engagement. Be sure to mention the strategies you used, the platforms you chose, and any results achieved.

Discuss the key performance indicators (KPIs) you track, such as engagement rates, conversions, or lead generation. Explain how these metrics inform your strategy and how you adapt your approach based on the data.

Talk about your creative process, whether it's brainstorming through mind mapping, analyzing audience feedback, or leveraging trending topics. Highlight your storytelling skills and how you ensure content resonates with the target audience.

Share your favorite resources for social media trends, such as industry blogs, webinars, and influencer insights. Emphasize your proactive approach to learning and adapting strategies accordingly.

Provide an example of a difficult situation, detailing how you approached it, the resolution you implemented, and what you learned from the experience about community management and building brand loyalty.

Mention specific tools you are familiar with, such as content management systems, design software, and analytics tools. Highlight how these tools have enhanced your workflow and content effectiveness in previous roles.

Explain your method for organizing and prioritizing tasks based on campaign objectives, timelines, and audience needs. Discuss how you remain flexible while adhering to deadlines.

Consider current challenges such as market saturation, audience engagement, or changes in social media algorithms. Be prepared to share your perspective on how to effectively navigate these challenges.

Express your admiration for Fledge as a company, emphasizing your alignment with their mission to impact society positively. Share how your personal values coincide with those of the company and your eagerness to contribute to its success.