Demand generation manager

Job Description :This position is responsible for new logo acquisition and expanding business within our install base. It has strong emphasis on lead generation including co-marketing with partners in order to drive pipeline creation.Key components for Integrated campaigns encompass content syndication, nurture, virtual events, digital, lead prioritization and reporting used to optimize outcomes.The successful candidate is results-driven with a relentless focus on improving marketing performance.Key Responsibilities and Essential Job Functions• Strategy, planning and execution for integrated national campaigns and demand generation programs to reach identified personas and drive pipeline.• Develop and execute co-demand gen programs with selected partners including managing MDF (marketing development funds).• Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns to manage prospects and customers through the buyers journey.• Build campaigns through owning some channels and collaborating with channel owners across externally focused lead generation efforts in : SEO, SEM, remarketing, content syndication, events and various paid advertising efforts.• Ability to collaborate effectively with partner eco system to design and execute co-demand generation programs with partners to yield a force multiplier in results.• Incorporate buyer’s journey and content strategy into lead nurture campaigns.• Plan and manage webinars as a part of the integrated campaign strategy.• Run programs to deliver consistent flow of marketing and sales qualified leads (MQL / SQL).• Collaborate across sales and marketing on ABM strategies to drive business with a specific set of accounts.• Enhance marketing automation understanding across the business, with emphasis on lead nurturing, lead prioritization, lead routing, and driving funnel stage progression.• Provide reports and actively monitor the health of the marketing channel mix using key KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.• Contribute to overall database health, including analyzing gaps in data while recommending practices that ensure data fidelity.• Design, manage and maintain optimal lead flows, campaign tracking and delivery of sales enablement.• Create a standard of excellence in process and support and when working with internal marketing and sales stakeholders.• Build and execute customer marketing programs for cross / upsell and account retention.Required Qualifications• Bachelor’s degree (B.A) from a four-year college or university; or equivalent combination of education and experience.• 3+ years' experience in B2B marketing and demand generation.• Possess a clear understanding of both inbound and targeted outbound marketing.• Passionate about marketing best practices and emerging channels.• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI and forecasting.• Must have budget management experience and financial analysis ability.• Demonstrated results in hitting targets and improving funnel close and conversion ratios.• Experience with marketing automation tools like Marketo.• Experience with ideal customer segmentation and targeting.• Excellent written and communication skills.• Proven capability to serve as a collaborative team player across multiple functions and geographies.Preferred Qualifications• Experience with Google Analytics and other analytics tools highly desirable.• Experience with ABM techniques and tools is highly desirable.Physical Requirements• Ability to sit for extended periods of time• Moderate or advanced keyboard usage• Travel 5% of the timeBenefits of working at Flexential :• Medical, Telehealth, Dental and Vision• 401(k)• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)• Life and AD&D• Short Term and Long-Term disability• Flex Time Off (PTO)• Leave of Absence• Employee Assistance Program• Wellness Program• Rewards and Recognition ProgramBenefits are subject to change at the Company’s discretion.Base Pay Range : Annualized salary range offered for this position is estimated to be $110,000 - $130,000 . However, the actual pay range depends on each candidate’s experience, location, and qualifications.Variable Pay : Discretionary annual bonus, based on personal and company performance.Last updated : 2024-08-14