Marketing Platform Operations Specialist

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $380M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $4B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity

As the Marketing Platform Operations Specialist, you will play a critical role in supporting the optimization and administration of our Martech stack. You will work closely with the Platform Operations Manager to ensure our marketing technology and processes align with business goals, while also assisting in identifying opportunities for operational improvement. This role requires a keen eye for detail and a collaborative mindset to partner with cross-functional teams, ensuring smooth integration and efficiency across platforms.

The Skillset 

• 2-4 years of experience with Marketing technology, including setup, management, and system integration

• Proficiency in tools like Marketo and SFDC, with exposure to platforms like 6Sense, Drift, or ZoomInfo

• Experience supporting the management, optimization, and integration of Martech systems

• Familiarity with marketing lifecycle management and dataflow processes

• Collaborative mindset and strong interpersonal skills to successfully work cross-functionally 

• Strong attention to detail, with the ability to manage multiple tasks and thrive in a fast-paced, dynamic environment

• A passion for learning and keeping up with the latest marketing technologies and trends

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Marketing Analytics and Insight Manager at Flock Safety. 

The First 30 Days

• Learn and understand lead management processes to provide immediate operational support and drive improvements

• Support platform stability and user efficiency by auditing systems, addressing operational issues, and assisting with user management and integrations

• Assist with data hygiene and troubleshooting

The First 60 Days 

• Begin supporting critical marketing operations initiatives for scalability

• Begin supporting Multi-Touch Attribution (MTA) transition

• Support data validation and process enhancements, ensuring 95% accuracy in attribution tagging

90 Days & Beyond 

• Support operational excellence in lead management and automation ensuring streamlined processes and minimal manual intervention

• Create comprehensive documentation and best practices for scalable lead management and system governance, ensuring alignment with organizational goals and readiness for future optimization initiatives

• Propose and document ongoing improvement initiatives based on lessons learned from the first 90 days, focusing on scalability and system optimization for 2025

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 

2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. 

3. The Technical Assessment: Our technical assessments seek to test both the hard & soft skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day. 

4. The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. 

The Perks 

💰Salary & Equity: In this role, you’ll receive a starting salary of $95,000 - $140,000 as well as stock options!

🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers. 

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. In 2024, Flock will provide a $ 50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Mental Health: All employees receive an annual subscription to Headspace

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies. 

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.