Job details

Conversion Optimization & Email Marketing Manager (Remote)

RemoteMarketing /Full-Time/ Remote

At Flossy our mission is to help everyone find high-quality dental care at an affordable price. Flossy is free to use and as simple as visiting Flossy.com, creating a free membership, and booking an appointment with a dentist. Flossy only works with the best dentists and negotiates prices on your behalf, so you know you’re always getting a great dentist at the best price. You can use Flossy whether you have dental insurance or not and we’ll always help you find a great dentist at a great price.

We are an extremely high-performing team of engineers, designers, product managers, call representatives, account managers, sales executives, and a senior team with multiple successful exits under their belts. We’re excited to be transforming the dental industry and are looking for talented individuals like you to join us! Comment end

Flossy eliminates the need for confusing dental insurance by offering a pay-as-you-gomembership delivering excellent dental care at up to 50% off what dentists normally charge. Our beautifully designed app gives you a convenient way to search for a dentist, book an appointment, and pay for your visit from your smartphone.

About the Role

Flossy is seeking a highly skilled, proactive and hands-on Strategic Design & Analytics professional with customer acquisition and conversion optimization expertise to join our dynamic marketing team. In this critical role, you will be responsible for the development, design analysis and optimization of various landing pages to drive patient bookings and return visits using email and SMS. The role specifically requires expertise in web design, copy, trafficking/tracking, and analysis. The ideal candidate is highly dynamic and ownership-driven with recent SAAS startup experience driving customer conversion and retention.

Responsibilities

Landing page conversions - Ideation, Design, Copywriting, and Creation of new landing pages and additional marketing collateral, Trafficking, Execution and Analysis of A/B testing , and Optimization of existing web property and associated landing pages
Converting new account creations to patients
Own customer communication post-account creation (remarketing and retention): Owning of all post account sign-up and post-appointment- emails and SMS, Ideation and creation of new promotional campaigns to drive return visits, and Ideation and creation of customer lifecycle management email and SMS drip campaigns
Participate in messaging and strategy with the wider marketing team

Qualifications

3 - 5 years experience in web design and execution for customer acquisition, customer lifecycle management, customer retention, or a similar role.
Experience working at a startup or a small business
Experience in creating and optimizing landing pages for maximum conversion
Experience in designing and executing targeted email campaigns with a focus on customer acquisition and retention.
Strong understanding of A/B testing, user experience, and conversion rate optimization best practices.
Proficiency in email marketing platforms, preferably HubSpot.
Exceptional writing skills with the ability to craft clear, compelling copy and communicate complex ideas effectively.