Marketing Manager, B2C Marketing – Women

Job Description:

The Marketing Manager, B2C Marketing will lead the development and execution of marketing strategies aimed at empowering women to achieve financial wellbeing within the Tax-Exempt Market (TEM). Reporting to the Director of B2C Marketing, this role will focus on creating tailored messaging, programs and campaigns that resonate with women at different life stages, helping them build confidence and financial security in the nonprofit space (Healthcare and Higher Education).

Key Responsibilities:

• Develop and implement B2C marketing strategies that engage and empower women to improve their financial well-being.
• Craft compelling, empathetic messaging that resonates with women across various life stages and financial journeys.
• Design and execute integrated marketing campaigns, leveraging digital, social, and experiential initiatives.
• Identify and build strategic partnerships with communities that support women’s financial empowerment, like Women Talk Money hosted by Fidelity.
• Use data and consumer insights to refine marketing strategies, ensuring messaging and programs effectively engage and educate women.
• Work with B2B team as well as other internal stakeholders to scale programs, ensuring measurable impact on financial literacy and engagement.
• Stay ahead of trends I women’s financial behavior, preferences, and challenges to inform innovation marketing approaches.

Qualifications:

• Bachelor’s degree or higher, 5+ years of B2C marketing experience, preferably in financial services, wellness, or women focused initiatives.
• Proven experience in developing targeted messaging and campaigns that drive engagement and behavioral change.
• Strong ability to translate data and insights into impactful marketing strategies.
• Experience in digital, social, and traditional marketing channels.
• Excellent communication and relationship-building skills, with the ability to collaborate across teams and external partners.
• Strategic thinker with a hands-on execution focused approach.

The Team

The Marketing Manager is part of the Analytics, Marketing & Communications team within Fidelity’s Tax-Exempt Market business unit where we serve nonprofit employers and their employees. These organizations are passionate and strive to provide their employees, who frequently serve others, with benefits programs that support their evolving needs. The Marketing team develops strategic programs that enhances engagement and mission awareness. We serve both our clients and their employees by providing insights, tools, and programs that drive impact and support organizational growth.

Note: Fidelity will not provide immigration sponsorship for this position

Certifications:

Category:

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.