Marketing Manager, B2C Marketing – Women

As a Marketing Manager for B2C Marketing at Fidelity, you will lead the development and execution of targeted marketing strategies aimed at improving women’s financial well-being. Your responsibilities include crafting empathetic messaging, designing integrated marketing campaigns, building strategic partnerships, and utilizing consumer insights to refine our approach. Collaborating with other teams within the organization will also be key to scaling programs that create a measurable impact within the Tax-Exempt Market.

To apply for the Marketing Manager, B2C Marketing position at Fidelity, candidates should ideally possess a bachelor’s degree or higher along with over 5 years of B2C marketing experience, particularly in financial services or initiatives focused on women. Proven skills in developing targeted messaging, executing campaigns that drive engagement, and a strong command of digital and traditional marketing channels are essential. Excellent communication and relationship-building skills will also be critical in this role.

The Marketing Manager, B2C Marketing position at Fidelity focuses specifically on empowering women by developing tailored marketing strategies that address their unique financial challenges. You will create programs and campaigns that resonate with women across different life stages, thus helping them build confidence and security in their financial journeys within the nonprofit sector. By leveraging data insights and forming strategic partnerships with organizations supporting women's financial wellness, this role significantly impacts women’s financial literacy.

In the Marketing Manager, B2C Marketing position at Fidelity, you'll be involved in a variety of marketing channels. You'll design and implement integrated campaigns that utilize digital platforms, social media, and experiential marketing initiatives. Additionally, your strategies will tap into both traditional and innovative marketing methods to ensure comprehensive outreach, tailored messaging, and maximum engagement with women aiming to improve their financial well-being.

Fidelity embraces a hybrid working model designed to blend the best aspects of onsite and offsite work experiences for the Marketing Manager role. While the position offers flexibility, it typically requires associates to work onsite every other week during business days. This model supports Fidelity’s business strategy while cultivating a collaborative and engaged workplace culture.

When creating a marketing campaign targeting women in the nonprofit sector, I would start by conducting thorough research to understand their unique needs and financial challenges. By analyzing data and consumer insights, I would craft empathetic messaging that resonates with their experiences. Additionally, I'd collaborate with key stakeholders to develop integrated campaigns that utilize digital, social, and traditional channels, ensuring a holistic approach to reach and engage our audience effectively.

In my previous role, I successfully established partnerships with organizations that focus on women's financial empowerment. I approach partnerships by first identifying organizations whose missions align with ours, building strong relationships through communication and shared goals. For instance, partnering with initiatives like Women Talk Money has proven fruitful in reaching our target demographic and amplifying our programs’ messages.

To measure the success of marketing campaigns, I utilize a combination of quantitative and qualitative methods. Key performance indicators (KPIs) like engagement rates, conversion rates, and ROI are central to my analysis. I also gather qualitative feedback directly from participants to gain insights into their experiences and perspectives. This comprehensive approach allows me to refine strategies for future campaigns effectively.

To ensure that my marketing messages align with the needs of women, I prioritize thorough research into their financial behaviors and preferences. I conduct surveys, focus groups, and analyze market data to understand their unique challenges. This information informs my messaging, allowing me to develop campaigns that resonate authentically with women in various life stages, ultimately empowering them through relatable content.

In a previous role, I initially planned a physical event but had to pivot to a digital campaign due to unforeseen circumstances. By quickly adapting, we created an engaging virtual platform, leveraging social media and email marketing to drive participation. The outcome exceeded our expectations in terms of engagement and reach, highlighting the importance of flexibility and responsiveness in our marketing strategies.

For B2C marketing, I find CRM tools like HubSpot invaluable for managing customer interactions and nurturing leads. Additionally, social media platforms such as Facebook and Instagram, along with marketing automation tools, enable targeted outreach and effective engagement. Using data analytics tools also helps in tracking campaign performance and adjusting strategies in real-time.

To stay current with trends in women’s financial behavior, I consistently engage with industry reports, attend relevant conferences, and participate in webinars. I also follow thought leaders in the financial sector on platforms like LinkedIn and engage with women's financial empowerment communities online. Staying connected with these resources enables me to tailor our marketing strategies effectively.

I believe that collaboration is fundamental to successful marketing initiatives. I actively encourage open communication and seek input from team members and stakeholders throughout the process. By fostering an inclusive environment where everyone's voice is valued, we can combine our strengths to create innovative campaigns that drive results and engage our target audience effectively.

Data is essential in shaping my marketing strategy. It informs decisions about target audiences, messaging effectiveness, and campaign performance. I leverage analytics to understand consumer behaviors and preferences, enabling me to refine our approaches and adapt quickly to market changes. Effective data understanding also allows us to maximize ROI and achieve our marketing goals.

Marketing to women in the nonprofit space can present unique challenges, such as navigating the diverse financial situations and varying levels of financial literacy among this audience. Understanding these challenges is crucial to developing effective messaging and campaigns. Additionally, creating authentic, trustworthy connections with this demographic allows us to build lasting relationships that contribute to their financial empowerment.