Director of Communications

About us:

Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.

Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food.In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases. 

At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:

Measured: We make data-driven, truth-seeking decisions.

Impactful: We are fueled by achieving our mission and vision.

Collaborative: We help each other be better and create a positive environment.

Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.

Joyful: We take joy in each other, our work, and the privilege of doing this work.

Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.

About the role:

As the Director of Communications at Foodsmart, you will play a critical role in shaping our public relations strategy and enhancing our social media footprint. You will lead the charge in building and maintaining relationships with key media outlets, particularly within local markets, while developing and executing comprehensive PR campaigns that align with our business objectives. Your efforts will be instrumental in driving awareness and visibility for our brand, especially within our key hubs. This is a remote opportunity with a strong preference for candidates located within Arizona, California, or the Greater Chicago Area. 

• Build Relationships with Local Media: Identify and prioritize media outlets in key geographies (e.g., Chicago, Arizona), building a robust network of contacts to ensure timely and impactful coverage of our initiatives. Proactively pitch stories, conduct outreach, and cultivate relationships with media outlets, focusing on newspapers, broadcasts, and other relevant platforms.
• Create and Implement Creative PR Strategies: Lead the development and execution of a targeted PR strategy with a strong emphasis on local outreach. Drive PR efforts to support our community marketing strategy, product launches, and other newsworthy moments, securing media attention before and after these events.
• Expand our Social Media Footprint: Strategically develop and manage a social media calendar that supports our B2B and B2C initiatives, highlights company achievements, drives member awareness, and supports dietitian recruitment efforts. Implement and refine social media strategies that align with our broader communications goals, ensuring consistent and engaging brand messaging. 
• Own our Talent Brand: Work to evolve our talent brand, with a particular focus on dietitians and technologists. Partner closely with our People Team to identify opportunities to highlight Foodsmart as a leading employer, including building an employee ambassador program.

• A strategic thinker with the ability to operate autonomously and drive results.
• Detail oriented and able to simultaneously manage multiple projects. 
• Excited about the opportunity to build and evolve how Foodsmart is received by potential media partners, as well as prospective employees, clients and members.

• Extensive experience in public relations, with a proven track record of success in local markets.
• Strong capability in building media relationships and securing impactful coverage.
• Experience in organic social media management and strategy development, with a focus on driving engagement and brand visibility.
• Exceptional communication and organizational skills, with the ability to lead cross-functional initiatives.

About our benefits and perks:

Remote-First Company

Unlimited PTO

Flexible & remote location

Healthcare Coverage (Medical, Dental, Vision)

401k, bonus, & stock options

Commuter benefit 

Gym reimbursement 

Foodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.