Director of Lifecycle Marketing

About us:Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food.In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:Measured: We make data-driven, truth-seeking decisions.Impactful: We are fueled by achieving our mission and vision.Collaborative: We help each other be better and create a positive environment.Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.Joyful: We take joy in each other, our work, and the privilege of doing this work.Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.About the role:As the Director of Lifecycle Marketing at Foodsmart, you will play a critical role in driving member engagement and retention. Operating at a senior level within our marketing team, you will take ownership of our communication strategies for enrolled members, ensuring they remain actively engaged with our platform long after their initial sign-up. This role will require you to lead the development and execution of email and SMS campaigns, focusing on segmenting our audience and delivering personalized, impactful messaging.You will:• Own the Campaign Strategy for Enrolled Members: Design and implement targeted email and SMS campaigns, utilizing segmentation strategies to deliver personalized content that resonates with our diverse member base.• Optimize Member Communication: Oversee the development and execution of communication plans for members at various stages of their journey, from initial sign-up through ongoing engagement.• Leverage Data-Driven Insights: Monitor, analyze, and report on engagement metrics and retention rates, using these insights to continuously improve lifecycle marketing initiatives.• Oversee Our Key Marketing Platforms: Leverage and manage ESP platforms to drive member engagement and retention, ensuring optimal use of these tools for lifecycle marketing efforts.• Serve as Lead Stakeholder on CDP/CRM Development: Partner closely with our Product and Engineering teams to develop and iterate on a best-in-class CDP that will serve as the foundation for your segmentation strategies.You are:• Proactive and act as an advocate for your customers• Data-driven and analytical• Excited about the potential to test and leverage new technologies to fuel your lifecycle marketing effortsYou have:• Extensive experience in lifecycle marketing with a focus on member engagement and retention.• Expertise in managing and utilizing email and SMS marketing platforms (ESP) to drive targeted campaigns.• Strong analytical skills with the ability to derive actionable insights from data.• Excellent communication and leadership skills, with a proven ability to collaborate effectively with product and technical teams.• Experience with CRM systems and customer data platforms, particularly in building and optimizing these systems.About our benefits and perks:Remote-First CompanyUnlimited PTOFlexible & remote location (Bay Area preferred)Healthcare Coverage (Medical, Dental, Vision)401k, bonus, & stock optionsCommuter benefitGym reimbursementFoodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.