Paid Marketing Copywriter

As a Paid Marketing Copywriter at Forbes Marketplace, your primary responsibilities include crafting advertorial content tailored to different audiences, ensuring brand messaging aligns with the advertising platform’s environment, and managing the content production workflow. You'll work closely with the Paid Marketing team to complete requests timely and collaborate with design teams for visual storytelling.

To apply for the Paid Marketing Copywriter position at Forbes Marketplace, you should have proven experience as a copywriter, particularly in paid advertising platforms like SEM and Paid Social. A strong understanding of paid advertising principles, exceptional attention to detail, and experience using WordPress or Build.io CMS are highly preferred.

The Paid Marketing Copywriter collaborates closely with both the Paid Marketing and publishing teams to ensure all content requests are executed promptly and effectively. This role also involves working alongside design teams to enhance the overall messaging and visual impact of campaigns.

In this role, you'll be creating a variety of paid marketing content, including advertorials that align with promotional offers while ensuring the content is engaging and adheres to brand guidelines. Your writing will be key in driving user engagement and conversions across different platforms.

Paid Marketing Copywriters at Forbes Marketplace enjoy a competitive compensation package, the option to work remotely, unlimited PTO, and a unique schedule that includes every third Friday off. Additionally, there’s a winter break closure and wellness reimbursement to promote a healthy work-life balance.

To ensure your marketing copy aligns with a brand's voice, I focus on thoroughly understanding the brand guidelines and existing content. I analyze the tone, style, and messaging used in previous campaigns and adapt my writing to maintain consistency. I also seek feedback from team members to refine my work.

I have extensive experience crafting copy for paid advertising platforms, including SEM and paid social media campaigns. I focus on creating compelling ad copy that captures attention, promotes engagement, and drives conversions, all while adhering to best practices specific to each platform.

For high-converting advertorial content, I research audience demographics and interests to tailor the message effectively. I ensure the content is actionable by incorporating clear calls-to-action and providing valuable information that resonates with the reader's needs and aspirations.

I prioritize my tasks effectively by breaking down the workload into manageable chunks and setting specific goals for each piece of content. I communicate proactively with my team to keep everyone informed about progress and collaborate closely to meet tight deadlines.

I typically use project management tools like Trello or Airtable to manage content production workflows. These tools help me keep track of tasks, deadlines, and collaboration with different teams, ensuring streamlined communication and cohesive content creation.

To adapt my writing style for different audiences, I start by researching their preferences, demographics, and the context in which they consume content. Adjusting tone, language, and complexity based on audience insights allows me to create relatable and effective marketing copy.

Common mistakes to avoid include being overly promotional without providing value, neglecting to proofread for errors, and failing to address the audience's needs or questions. It's important to maintain clarity and ensure that the call to action is prominent and compelling.

I ensure compliance with advertising guidelines by staying informed on the latest regulations and best practices in advertising. I also review each piece of content against these guidelines before publishing and collaborate with legal or compliance teams when necessary.

Sure! I once worked on a highly successful paid social campaign where we achieved a 150% increase in engagement. My role involved crafting concise and persuasive copy that highlighted our value propositions. The copy aligned well with the audience and prompted significant interaction, demonstrating the power of tailored messaging.

SEO plays a crucial role in my copywriting process as it helps enhance the visibility of the content. I incorporate relevant keywords naturally while ensuring the flow and readability remain intact. I also focus on crafting compelling headlines and meta descriptions to improve click-through rates.