Principal Analyst, Publishing

As the Principal Analyst, Publishing at Fortis Games, you will be responsible for defining and implementing the technical foundation for Marketing and Publishing analytics. Your duties include optimizing processes, collaborating with cross-functional teams to define KPIs for user acquisition campaigns, and developing data models that provide actionable insights. You’ll also guide junior analysts, ensuring best practices in data-driven decision-making are upheld throughout the team.

To excel as a Principal Analyst, Publishing at Fortis Games, candidates should have 5-7 years of experience in marketing analytics, particularly in user acquisition within the gaming industry. Proficiency in data analysis tools such as SQL and Python, along with strong analytical skills is crucial. A strong understanding of digital marketing channels and statistical analysis methods is also required to effectively gauge marketing campaign performance.

At Fortis Games, collaboration is at the heart of our operations. As a Principal Analyst, Publishing, you will work closely with various cross-functional teams, including Engineering, to capture key marketing data. Your role will involve regular communication and collaboration to optimize user acquisition strategies and align data objectives with broader business goals, ensuring everyone at Fortis is on the same page.

In the role of Principal Analyst, Publishing at Fortis Games, you'll primarily use data analysis tools such as SQL, Python, and R. You will also employ visualization tools like Looker to create engaging dashboards that demonstrate marketing performance. These tools will help you perform cohort analysis, attribution modeling, and A/B testing to drive actionable insights for our marketing strategies.

The culture at Fortis Games is built on the foundation of diversity, equity, and belonging. As a Principal Analyst, Publishing, you will join a community-focused team that values different perspectives and encourages mutual respect. We aim to create an environment where everyone can contribute and grow while making a significant impact on our gaming community and the industry at large.

During the interview, focus on your proficiency with various data analysis tools like SQL and Python. Give specific examples of how you utilized these tools in past roles to analyze marketing campaigns or user acquisition strategies and how the insights gained helped shape business decisions.

Explain your process for defining KPIs by discussing your involvement in previous campaigns. Highlight your methodology for identifying key performance metrics based on objectives and expected outcomes. Also, discuss how you collaborate with stakeholders to ensure alignment on these KPIs.

Share your experience with A/B testing by outlining the key steps you follow: defining hypotheses, selecting sample sizes, analyzing results, and implementing changes based on findings. Discuss how data-driven insights have led to measurable improvements in your campaigns.

Discuss your methods for staying up-to-date, such as following industry publications, joining professional organizations, attending conferences, and participating in online forums. Mention any specific trends you’ve implemented based on your research.

Illustrate your mentorship experience by providing an example of how you guided junior analysts in understanding data analysis tools and best practices. Emphasize your communication skills and the positive impact your mentorship had on their professional development.

Talk about your proficiency in tools like Looker or Tableau, detailing how you have previously designed dashboards that effectively visualize complex data sets. Highlight the feedback received from stakeholders based on how well these dashboards communicated insights.

Share your techniques for prioritizing tasks, such as using project management tools, setting clear objectives, and communicating with your team. Give an example from your experience where your organization helped meet a critical deadline.

Discuss how you utilize data as a foundational element to inform your decisions. Explain the importance of data accuracy and the actionable insights it provides in optimizing marketing strategies and campaigns.

Provide specifics about your role in user acquisition campaigns in previous positions, focusing on what strategies were successful and how you measured their effectiveness. Emphasize any innovative techniques you implemented.

In your response, highlight your passion for gaming and how it aligns with Fortis Games’ mission of creating a connected community. Discuss the opportunity to work with a talented team and contribute to impactful marketing strategies.