Senior Lifecycle Marketing Manager

ABOUT FREED At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians' lives easier... Our first product is an AI scribe that automates medical documentation. In 1 year we:Acquired 10,000 paying and loving clinicians and exceed $10M ARRGenerated 70,000 patient notes daily and over 1 million monthlyMade thousands of clinicians happierWith the backing of Sequoia, the best VC in the world, we are rapidly expanding our product offering. Patient facing assistant, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians and millions of patients. We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who take care of our health. Expect intense, clinician-focused, and interesting co-workers who want to win. ABOUT THE ROLE As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth. This role will also be instrumental in minimizing existing customer churn and ensuring a smooth customer lifecycle funnel. You will work to enhance the customer journey through engaging communications and data-driven strategies. HOW YOU'LL HAVE IMPACT Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.WHAT YOU'LL BRING6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.Deep expertise in email platforms such as Iterable or Mailchimp, as well as in-app platforms such as Appcues, with a comprehensive understanding of CRM, email, and app systems.Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.Ability to work collaboratively in a fast-paced environment.Skilled in project management, capable of managing multiple projects and excelling in prioritization.Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.NICE TO HAVESFamiliarity with healthcare or health technology industries.Experience with AI-powered solutions or technologies.Knowledge of emerging marketing tools and technologies.WHAT WE WILL BRINGCompetitive salary and equity in a high-growth company.Opportunity to make an immediate impact.Medical, dental, and vision benefits for US-based employees.Unlimited PTO.Company-sponsored annual retreats.A collaborative, asynchronous remote-first environment