Media Planning Marketing Manager, B2B

About UsAll potential applicants are encouraged to scroll through and read the complete job description before applying.At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning.Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne.This hybrid position requires two days per week in the office at the nearest hub.About YouYou’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.About this role:As a member of Udemy’s Performance Marketing team, you’ll contribute to the mission of improving lives through learning by reaching and engaging with learners and organizational buyers through paid marketing channels to help them discover and experience how Udemy’s breadth of learning solutions can empower and transform individuals, teams and organizations to help them achieve their goals.As the Media Planning Marketing Manager, you'll be instrumental in refining our media strategy and driving performance across paid marketing channels for ourB2B customers . In this highly analytical and strategic role, you will focus on optimizing our paid omni-channel funnel and implementing successful paid media strategies aligned with our customers' journey and business objectives. Your focus on generating actionable insights through rigorous reporting and analysis will be key to optimizing our paid marketing performance. With a strong emphasis on data-driven decision-making, ROI optimization and integrated marketing collaboration, your contributions will lead our performance marketing efforts to new heights.What you'll be doing:Omni-channel Strategy: Develop strategies and plans to optimize and enhance Udemy's paid media omni-channel flow in alignment with our customers' journey, messaging and positioning strategy. Identify new opportunities and tactics to diversify our media mix, including new channel research, evaluation and testing.Media Planning & Budget Management: Contribute to the quarterly paid media plan development of spend budgets by business segment and channel, based on campaign strategy, business objectives, and expected channel performance. Recommend within-quarter budget adjustments based on channel performance and progress towards goals. Track and monitor spend pacing against budgets for B2B & D2C channels.Reporting, Insights & Analysis: Generate reports, dashboards and analysis to derive insights about our paid marketing efforts. Analyze data to assess the impact of media efforts on pipeline and revenue generation. Translate data analysis into actionable insights and recommendations for both performance optimization and media planning strategies.Root Cause Analysis: Investigate and understand the underlying causes of performance trends, changes, fluctuations and anomalies. Utilize data analysis to diagnose issues, propose solutions, and make data-backed recommendations for improvement.Funnel Optimization: Gain an in-depth understanding of our demand generation funnel. Propose paid media strategies to enhance funnel conversion rates, drive revenue growth and maximize ROI.Integrated Marketing & Cross-Functional Collaboration: Work closely with the Campaigns, Creative and Channel teams to execute tactical paid media plans that support integrated campaigns aligned with business objectives and to optimize the paid program performance. Maintain open lines of communication with cross-functional teams to gather feedback, align on goals, and share insights.Attribution and Measurement: Work closely with the Data Science team to develop and refine a holistic measurement framework that includes short, medium and long term performance metrics to guide our Media Mix optimization.What you’ll have:5+ years of experience in paid performance marketing and media planning. Analytics certifications AND B2B demand gen background preferred.In-depth knowledge of digital advertising channels, trends, and best practices.Excellent quantitative, analytical and problem solving skills with the ability to derive actionable insights from data and a strong understanding of measurement concepts (like attribution).Proficiency in Salesforce reporting and dashboard creation, Excel data analysis and data visualization tools. Tableau experience preferred.Self-motivated, excellent communication and presentation skills, well organized with strong project management skills, great attention to detail, proactive, results obsessed with a passion for driving continuous improvement.Ability to thrive in a fast-paced, dynamic environment and comfort with ambiguity, new processes and big thinking.Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first.Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Our Benefits Start With UOur benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage.HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions.Transgender Benefits: Expanded medical coverage for gender-affirming care.Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay.Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support.Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.Retirement: Pre-tax and Roth 401(k) plan with an employer contribution.Charitable Giving: Corporate charitable match for eligible nonprofits and charities.Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly.Holidays: Twelve paid holidays throughout the year.Would you like to learn more about Udemy? Here are a few resources:How Udemy Started [video]Investor OverviewInformation regarding data privacy is available within the Udemy Careers Privacy Notice.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.Hiring Compensation Range: $108,000—$148,500 USD#J-18808-Ljbffr