Senior Product Marketing Manager Lead

The Senior Product Marketing Manager Lead at Freed holds a vital position focused on developing and executing go-to-market strategies, creating compelling value propositions, and ensuring product messaging resonates with our clinicians. Responsibilities also include conducting market research, leading product launches, and collaborating across departments to align our goals. This role is crucial for bridging the gap between product development, marketing initiatives, and sales efforts, making it essential for driving Freed’s growth.

To become the Senior Product Marketing Manager Lead at Freed, candidates should have 8-12 years of experience in product marketing, specifically within high-growth SaaS or health-tech companies. A strong understanding of healthcare industry dynamics, regulations, and audience needs is crucial. Additionally, the role requires someone self-motivated with excellent communication skills, a knack for customer research, and a passion for amplifying clinician voices.

Freed is committed to enhancing clinician satisfaction through its innovative products, such as the AI scribe that automates medical documentation, saving valuable time and reducing burnout. The Senior Product Marketing Manager Lead plays a significant role in ensuring that Freed's offerings are aligned with clinician needs, translating their experiences into marketing efforts and further product development, creating a direct impact on their happiness.

At Freed, the work culture is dynamic and collaborative, embracing innovation while focusing on the well-being of clinicians. The Senior Product Marketing Manager Lead will experience a hybrid work schedule, collaborating in-person with teams three days per week, fostering a supportive and engaging environment. The atmosphere promotes teamwork, creativity, and a shared mission to improve clinician experiences.

Essential skills for the Senior Product Marketing Manager Lead role at Freed include strong customer research abilities, experience in crafting effective go-to-market strategies, and collaboration across teams. A compelling storyteller who passionately understands clinician needs will thrive in this position. Additionally, strong communication and leadership skills are vital for successfully managing product launches and marketing campaigns.

When developing a go-to-market strategy for a new product at Freed, I would start with extensive market research to understand our target audience and their specific needs. I would analyze competitors to identify unique selling points and create compelling messaging that resonates with our clinicians. Collaborating with cross-functional teams would ensure alignment across marketing, sales, and product development, ultimately driving effective product positioning.

To identify key customer segments for Freed's products, I would conduct thorough customer research, utilizing both quantitative and qualitative data to analyze user demographics, behavior, and pain points. Surveys and interviews with clinicians would provide insights into their needs, allowing us to segment them effectively to tailor marketing strategies that resonate with each group.

I employ various methods to measure the success of product marketing campaigns, including tracking metrics such as engagement rates, conversion rates, and customer feedback. Analyzing data from marketing channels such as social media, webinars, and email campaigns helps refine strategies and identify areas for improvement. Additionally, collecting direct feedback from clinicians and sales teams ensures we align our efforts with their experiences and expectations.

Advocating for the clinician's voice in product marketing is essential for building trust and ensuring that our messaging is relevant. I prioritize gathering insights through surveys, interviews, and user feedback, which informs our marketing strategies. Additionally, I work closely with product teams to ensure that clinicians' needs and experiences are highlighted in our campaigns, showcasing how Freed positively impacts their everyday operations.

During my tenure in a previous role, I successfully led the launch of a new product that aimed to address clinician burnout. My role involved coordinating cross-functional efforts across marketing, sales, and support teams. I developed the go-to-market strategy, crafted messaging, and created engaging sales materials. The launch exceeded our adoption targets, driven by strong clinician engagement and effective storytelling.

Data plays a critical role in shaping my product marketing strategy. I rely on data analytics to identify trends, measure campaign performance, and guide decision-making processes. Using data empowers me to optimize targeting, improve messaging, and personalize marketing efforts, ultimately resulting in better alignment with clinician needs and an increase in product adoption.

To ensure alignment between marketing, sales, and product teams, I prioritize regular communication and collaboration. I advocate for cross-department meetings where we can discuss goals, share updates, and address challenges collaboratively. Establishing a shared understanding of target metrics, audience needs, and strategic objectives fosters a cohesive approach to marketing and product development.

Creating compelling value propositions involves understanding the unique needs of our target audience and articulating how our product addresses those needs. I leverage customer insights to highlight pain points and demonstrate the benefits of our products, ensuring that our messaging is clear, relatable, and impactful for clinicians. This approach helps position our offerings effectively in a competitive marketplace.

Staying updated on industry trends and competitor activity requires ongoing research and engagement with the healthcare community. I subscribe to industry publications, attend webinars, and participate in relevant forums to gather insights. Additionally, networking with professionals and analysts enables me to stay informed about emerging trends and potential opportunities, which I can then apply to our marketing strategies.

My passion for healthcare product marketing stems from a desire to directly impact the lives of clinicians and patients. The opportunity to innovate solutions that alleviate clinician burnout and improve their experiences is incredibly fulfilling. I’m driven by the belief that effective products can transform healthcare, and being part of that change motivates me to excel in my role and advocate for the voices of those we serve.