Senior Specialist, Internal Communications Specialist - Employee Success (New York, NY / Hybrid)

Started in 2016, FreedomCare is a Healthcare company that is innovating and revolutionizing the way home care is delivered. We bring dignity and support to patients needing care in their homes and to the caregivers who care for them. We’re the largest consumer-directed home care agency in NY State, and are continually expanding our areas of focus including operations in other states and tech-based innovations.  

We pride ourselves on our values which drive the level of care that we deliver to our patients:

• Here For You (An attitude of service, empathy, and availability)
• Own It (Drive and ownership)
• Do the Right Thing (High integrity)
• Be Positive (Great attitude and a can-do positive approach to challenges)

Join our team and make a positive impact on the lives of others! We are looking for a Senior Internal Communications Specialist for our Pre-Care team.

This role is a hybrid position with a partial commute into our New York office and/or the FreedomCare hub closest to you.

Position Overview:  

The Senior Communications Specialist II is a seasoned, experienced professional with a full depth and breadth of communication. This individual will be pivotal in keeping FreedomCare engaged and aware of news and updates, to enhance our communication practices and move business goals forward, overseeing a range of tasks including, but not limited to, the creation, distribution, tracking, and documenting of company-wide communications internally and externally with direction from the Business Leader. 
 
This role must have a strong capability for framing messages, while incorporating our core values and mission through company communication. This independent contributor will be accountable for brand development with evolving business need, in addition to building out a communications strategy for change management and consistency across the organization.  

Responsibilities:  

Communication Strategy 

• Identify brand theme and build upon it to create a compelling image that encapsulates the essence of the brand values and resonates with target audiences. 
• Develop comprehensive communication strategies for internal and external stakeholders, fostering alignment with organizational objectives, including newsletters, event invitations, training and standards. 
• Spearhead growth scripting initiatives (phone, text, email) to establish uniform brand representation across the company, fostering consistency in messaging, tailored for both Patient and caregiver audiences, ensuring clarity and resonance. 
• Identify new and leverage current communication channels that resonate most effectively with specific target audiences based on the communication being distributed.  

Collaboration  

• Collaborate with internal and external stakeholders to define event goals, themes, and logistics, ensuring alignment with organizational objectives and desired outcomes. Departments include, but not limited to: Marketing, People and Culture, HealthCare programs, Sales, Operations, Technology 
• Identify how to illuminate redundancies, for all company-wide communications and directives, to create clear, thoughtful, and well received communications of intended outcomes, while meeting deadlines effectively and remaining consistent with brand image.  
• Serve as the primary liaison for communications with our PR contractors, adeptly conveying key messages and coordinating responses for media outlets as needed. 
• Assist the CEO to formulate impactful email releases, selecting language and channels that resonates across diverse internal and external audiences.  

Reporting & Documentation 

• Identify systems to conduct audience analysis and provide identifiable data to identify trends to gauge the effectiveness of communication approaches, including metrics such as open rates, click-through rates, and engagement levels. 
• Create clear and concise documentation outlining communication protocols, standards, and best practices for internal reference and training purposes. 
•  Maintain accurate records of communication activities, including schedules, distribution lists, and feedback received, to inform future decision-making and improvements.
  
  

The Ideal Candidate:

• At least a bachelor's degree in communications, public relations, marketing, a related field, masters degree preferred  
• Minimum of 5 years proven experience in internal communications, including content creation, distribution, and engagement analysis; preferably in a startup or fast-paced environment. 
• Ability to operate effectively in web-based platforms to support daily operations. 
• Exceptional communication skills, written and verbal, with the ability to analyze audience receptivity to communication strategies across diverse target demographics.  
• Interprets internal or external business issues and recommends best practices.  
• Must possess strong interpersonal skills with the ability to collaborate with others to navigate complex communication opportunities; use sophisticated analytical thought to exercise judgement and identify innovation solutions. 
• Demonstrated ability to communicate difficult concepts and sensitive information; influencing others to adopt a different point of view.  
• Proven background of taking of initiative in conducting brand audits and market research to identify opportunities for brand differentiation and growth to drive change management plans. 
• Ability to work independently and collaboratively within cross-functional teams, in a fast-paced environment. 
• Strong organizational skills with the ability to multitask and prioritize competing demands effectively.  

Why work at FreedomCare?

We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.

This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!

At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, citizenship or immigration status, or other applicable legally protected characteristics.

#INDLV