Demand Generation/Growth Marketing Manager

The Opportunity: 

Frequence is looking to add a Demand Generation Manager to the Marketing team to build and optimize dynamic B2B-tech marketing programs/campaigns focused on adding customers in order to drive revenue.  

What You Will Do:  

• Plan, implement, lead, and regularly report on multi-channel programs across email, paid social (LinkedIn), partner promotions, and the website aligned to meet key business objectives.
• Oversee Frequence’s website (Webflow), CRM and marketing automation platforms (HubSpot), and digital assets to capture, qualify and manage leads. 
• Build demand-gen programs in support of virtual and in-person events, including driving attendance, lead capture strategies and event follow-up campaigns.
• Optimize sales and marketing funnel performance and increase pipeline contribution.
• Plan and manage lead generation campaigns across a variety of channels, working in partnership with the content, product marketing,  sales and creative teams to develop messaging, creative assets and conversion points.
• Build, run, and supervise paid social, email, and digital campaigns—measuring and reporting on campaign effectiveness and ROI.
• Define KPIs and forecasts, and deliver against them—within budget. 
• Develop and implement lead nurture strategies—including a lead recycle program—to ensure we are maximizing the conversion of engaged prospects into sales-qualified leads.
• Identify and source appropriate digital channels, media partners, and publications for lead generation.
• Maintain a regular feedback loop with the content, creative, sales, operations,  and various marketing team members to drive ongoing improvements in campaign performance and conversion rates.

Who You Are:

You are a results-driven, high-output marketer who can work across the marketing team and the broader organization to identify the right channels to reach a specific audience, and drive the execution of campaigns that engage and convert prospective buyers.

You have hands-on expertise in the core technologies that drive our digital strategy: CRM and marketing automation (HubSpot), Google Analytics and Ads, paid social media channels (LinkedIn, YouTube), website management (WebFlow), SEO (SEMRush), and email marketing.

You will run campaigns end-to-end via various digital channels including email, paid social, the website, search and events. You have experience launching, measuring, and reporting on campaign efficiency and return on investment. You can collaborate across teams to launch and accomplish your campaign objectives and tie those objectives back to company goals and initiatives.

Must Haves:

• 3+ years of B2B marketing experience with a focus on demand generation and growth marketing, preferably in SaaS start-ups.
• Experience driving digital marketing programs from planning to execution across email, social, paid digital and on-site events.
• Ability to define requirements and manage cross-functional campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs.
• Expertise in running campaigns through a marketing automation platform like Pardot, HubSpot, or Marketo. HubSpot certification preferred.
• Proficient building emails, landing pages, forms, and workflows in HubSpot or another similar platform.
• Experience with Google Analytics, LinkedIn Campaign Manager, SEMRush, and Webflow are a plus.
• Track record of owning a demand-gen budget and corresponding outcomes.
• Outstanding interpersonal skills—great attitude about teamwork, communication and collaboration.
• Experience developing marketing operational workflows.
• Strong attention to detail and organizational skills.
• Familiarity with marketing business analytics and producing data-driven insights and reporting.
• Eagerness to take ownership.

Nice to Have:

• Related work experience in Advertising Technology or Marketing Technology.

Compensation

The base salary range represents the minimum and maximum of the salary range for this position based on the primary location. The salary for this role is $85,000-$140,000. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competency, experience and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work.  

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.  

We support each member of the Frequence team with a comprehensive employee benefits package including health and well-being benefits, retirement contributions, 401(k) savings plan, and much more. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This position requires candidates to be located in the Pacific Standard Timezone, Mountain Standard Timezone or Central Standard Timezone.

Why Frequence?

Frequence is proud to be certified as a Great Place to Work.

Our people-first culture and distinctive mission set us apart from others in the industry. As our company grows, so does our need to add sharp, ambitious, and talented people to our team. We're approachable, inclusive, and encourage open dialogue within our community. This is a place where your voice matters. Join us and let's see what we can build together.

Some of the industry-leading benefits we offer include:

• Competitive compensation
• Stock options and retirement plans
• Health, dental and vision insurance
• Short-term disability, Long-term disability, & Life insurance 
• Flexible PTO and remote work options
• And more

Frequence, Inc. is an Equal Opportunity Employer. At Frequence, Inc. we are deliberately trying to create a safe space for people of all races, genders, ages, backgrounds, and orientations. It is the policy of Frequence, Inc. to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, age, sexual orientation, membership or non-membership in an employee organization, or on the basis of personal favoritism or other non-merit factors, except where otherwise provided by law.

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