Global Head of Media & Omni

About Fresha

Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.

Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. 

The company is headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw and Pristina.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role overview

Fresha is seeking a dynamic and experienced Head of Media & Omni to lead our media strategy,

planning, and execution. This role requires a visionary leader with a robust background in econometrics

planning, media mix modeling, and omni-channel integration. The Head of Media will be instrumental in

driving media productivity, connection planning, and media negotiations to optimize our media

investments and enhance our market presence.

Given our exciting and progressive growth plans, we are looking for an exceptional Global Head of Media & Omni to come and join our global business.

Reporting directly into the Global VP of Brand & Marketing, and working collaboratively with

Performance Marketing: Collaborate closely to align media strategies with performance marketing

objectives. Brand Marketing: Ensure media efforts support brand initiatives and campaigns. Product Team: Coordinate with the product team to align media strategies with product launches and updates.

Data Analytics: Work with data analysts to derive actionable insights from media performance

data. Creative Team: Partner with the creative team to develop compelling and effective media

content, you will be accountable for The core objective of the Head of Media is to develop and execute

a comprehensive media strategy that maximizes ROI, drives customer engagement, and supports

Fresha's growth objectives. This includes leveraging data-driven insights to optimize media spend,

ensuring effective cross-channel integration, and maintaining a competitive edge in the media

landscape.

This is a great opportunity for someone looking to work in a fast-paced and changing environment, who

likes to work autonomously, enjoys a challenge and wants to make an impact.

To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha

employees work from the office four days per week, with the flexibility to work remotely one day each

week. London office address: WeWork, 10 York Rd, London SE1 7ND

• Collaboration - Work closely with Performance Marketing, Brand Marketing, Product, Data Analytics, and Creative teams to ensure a cohesive media strategy and seamless partner experience.
• Media Strategy Development - Craft and implement a holistic media strategy that aligns with Fresha’s business goals and marketing objectives.
• Econometrics Planning & Media Mix Modeling - Utilize econometrics and media mix modeling to forecast and evaluate the impact of media investments across various channels.
• Omni-Channel Integration - Ensure seamless integration of media efforts across all channels, enhancing the overall customer journey.
• Connection Planning - Develop and execute connection plans that effectively reach and engage target audiences.
• Media Planning & Productivity - Oversee the development of detailed media plans, manage copy rotation, drive media productivity through rigorous analysis and optimization, and manage relationships with external media agencies.
• Media Negotiation - Lead negotiations with media vendors to secure the best rates and value for Fresha.
• Programmatic Media - Oversee and optimize programmatic media buying to maximize efficiency and effectiveness.
• Analytics & Trends - Stay abreast of media trends and leverage analytics to inform strategic decisions.
• Segmentation Strategy - Develop and implement effective segmentation strategies to target and engage diverse customer segments.

• Experience - Minimum 10 years of experience in media planning, buying, and strategy, with at least 5 years in a leadership role.
• Econometrics Planning & Media Mix Modeling - Proven experience in applying econometrics and media mix modeling to optimize media spend.
• Omni-Channel Integration - Strong background in developing and executing omni-channel media strategies.
• Connection Planning & Media Planning - Expertise in connection and media planning, with a track record of successful campaigns.
• Media Productivity & Negotiation - Demonstrated ability to drive media productivity and achieve cost efficiencies, extensive experience in negotiating with media vendors and securing favorable terms.
• Analytics & Trends - Proficient in leveraging media analytics and staying updated with industry trends.
• Segmentation Strategy & Agency Management - Skilled in developing and executing segmentation strategies, proven ability to manage and collaborate with external media agencies.
• Programmatic Media - Strong understanding and experience in programmatic media buying and optimization.
• Leadership & Collaboration - Strong leadership and team management skills, excellent collaboration skills to work effectively with cross-functional teams

• Bi-lingual - Fluency in English and another language.
• Analytical Skills - Strong analytical and problem-solving abilities.
• Communication Skills - Excellent communication and presentation skills.
• Tool Proficiency - Proficiency in media planning and analytics tools.
• Adaptability - Ability to thrive in a fast-paced, dynamic environment.

• Screen Call - Video call with Talent Team (30 minutes)
• 1st Stage - In person with VP of Marketing and Chief People Officer (60-90 minutes)
• Final Stage - In person with Leadership Team (90 minutes)

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.