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Marketing Automation Manager

Fullscript leads the way in proactive whole-person care, empowering over 100,000 healthcare practitioners to serve 10 million patients. Our platform enables practitioners to deliver complete care; designing holistic health plans, educating patients, managing lab diagnostics, and prescribing high-quality supplements—all in one place. 


Come build a healthier future with us and let’s make healthcare whole.


The Marketing Automation Manager role is critical to fuelling Fullscripts marketing efforts. This role is responsible for owning the implementation and ongoing innovation of Fullscript’s marketing automation tools. This role is responsible for overseeing the development, execution, and optimization of automated marketing campaigns. As a Marketing Automation Manager, you will manage enhancing our marketing efforts through innovative use of technology and data-driven strategies. This position reports into the Director of Marketing Operations and will work closely and collaboratively with multiple departments. Help us expand our reach through optimized technology.


What You'll Do:
  • Build/Review/QA net new Iterable journeys and segmentations.
  • Analyze campaign performance and provide actionable insights to improve ROI and conversion rates.
  • Maintain a marketing database with accurate segmentation to target campaigns effectively.
  • Stay up-to-date with latest marketing automation trends and ever-changing best practices, while continuously improving and testing new strategies and tools.
  • Train and support marketing team members on the use of marketing automation software and best practices.
  • Ensure compliance with data privacy regulations and maintain the integrity of customer data.
  • Manage the relationship with Iterable.
  • Oversee and manage contract renewals & uplift, including monitoring usage.
  • Manage improvements roadmap and make informed prioritization decisions based on cross functional conversations & overall business goals.
  • Scope and approve 2-3 months of engineering work at a time. 
  • Ensure each line of data being passed through to Iterable in an event has a use case. Connect with marketing stakeholders on current use cases, when required.
  • Investigate Customer Support questions related to communications that go out through Iterable. Liaise with data or engineering teams and other stakeholders as required.
  • Own and assist testing new channels within Iterable and other marketing stack tools (i.e. Push notifications, SMS).
  • Design, build, and troubleshoot dynamic logic.
  • Build templates and assist colleagues with proper formatting. 
  • Manage all communications for full-funnel or overlap funnel stages (i.e. surveys, monthly Brand Spotlight and occasional brand promos, recalls, company wide season promos including Black Friday Cyber Monday, forgot password, login from somewhere new etc).


What You Bring to the Table:
  • Minimum 5 years of hands-on experience working within Iterable and other marketing automation tools such as Marketo, Hubspot or Salesforce Marketing Cloud.
  • Expertise with data modeling and segmentation strategies.
  • Experience with A/B testing, message personalization, and optimization for conversion rates.
  • Excellent analytical and quantitative skills to report on and interpret data then translate it to actionable changes.
  • Strong technical background with expertise in logic and problem-solving skills.
  • Deep knowledge of data privacy laws and compliance with GDPR, Can-Spam, CASL, CCPA, and HIPAA.
  • Ability to train and lead team members on the use of marketing automation software and best practices.
  • Bias for action and making things better than how you found them.
  • Systems-thinker.


Why You'll Love Fullscript:
  • Competitive Total Rewards offerings
  • RRSP savings plan & matching (within CAD)
  • Customizable Health Benefits
  • Flexible Paid Time Off program
  • Discounts on Fullscript catalog of products for self, family & friends
  • Training allowance and company-wide learning initiatives
  • Work Wherever You Work Well*


*Our Wherever You Work Well philosophy means Fullscript teammates get to pick their own office — whether that’s in-office, at home, or a bit of both 🐶🏡 For those not near a Fullscript office, remote work is supported within their home province or state, with occasional opportunities to connect in person.


Fullscript is committed to diversity in its workforce and is proud to be an equal opportunity employer. We are excited to work with talented people, period. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, gender, age, disability, sexual orientation, gender identity and/or expression, marital or civil status, political affiliation, family or parental status, or any other status protected by the laws or regulations in the jurisdictions in which we operate.


Accommodations are available on request for candidates taking part in all aspects of the selection process. Please send an email to accommodations@fullscript.com and let us know the nature of your request and your contact information.


Our team handles a lot of sensitive information, which means we require all candidates that receive and accept employment offers to complete a background check before being hired.


Want to learn more? Check us out at www.fullscript.com, www.rupahealth.com or find us on social media.

IN THE NEWS: Fullscript acquires Rupa Health

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CEO of Fullscript
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Kyle Braatz
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What You Should Know About Marketing Automation Manager, Fullscript

The Marketing Automation Manager role at Fullscript is an exciting opportunity for an innovative individual who thrives on enhancing marketing strategies through technology. At Fullscript, we are dedicated to proactive whole-person care, empowering countless healthcare practitioners to provide comprehensive wellness solutions to millions of patients. In this role, you will dive into implementing and evolving our marketing automation tools, driving the execution of automated campaigns that truly resonate. Your expertise will guide the improvement of conversion rates and overall ROI as you analyze campaign performance and leverage data-driven insights. Collaboration is key, as you'll work with various departments, training team members on best practices and ensuring compliance with crucial data privacy regulations. With your background in tools like Iterable, Marketo, or Hubspot, you’ll manage our marketing database to enhance targeting and improve engagement. You will also take the lead in exploring new technology trends to ensure we stay ahead in our game. Your passion for problem-solving and analytics will shine as you take ownership of testing new channels within our marketing stack. At Fullscript, you'll enjoy the flexibility of choosing your work environment while also benefiting from our competitive rewards offerings and a commitment to diversity and inclusivity. Come join us, as we revolutionize healthcare through technology together!

Frequently Asked Questions (FAQs) for Marketing Automation Manager Role at Fullscript
What are the primary responsibilities of a Marketing Automation Manager at Fullscript?

A Marketing Automation Manager at Fullscript is responsible for the implementation and innovation of marketing automation strategies. This includes overseeing the development, execution, and optimization of automated marketing campaigns, maintaining an accurate marketing database, and analyzing campaign performance to generate actionable insights for improvement.

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What qualifications are required for the Marketing Automation Manager position at Fullscript?

To qualify for the Marketing Automation Manager role at Fullscript, candidates should have a minimum of 5 years of hands-on experience with marketing automation tools like Iterable, Marketo, or Hubspot. Expertise in data modeling, segmentation strategies, and strong analytical skills are essential, along with a deep understanding of data privacy laws.

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How does the Marketing Automation Manager role contribute to Fullscript's mission?

The Marketing Automation Manager plays a vital role in enhancing Fullscript's mission of providing whole-person care by optimizing marketing efforts through innovative automated campaigns. This helps reach healthcare practitioners more effectively, ultimately benefiting millions of patients and improving overall healthcare delivery.

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What tools does the Marketing Automation Manager at Fullscript work with?

The Marketing Automation Manager at Fullscript primarily works with Iterable for automated marketing campaigns, alongside other tools like Marketo, Hubspot, and Salesforce Marketing Cloud, ensuring that our marketing strategies are data-driven and impactful.

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What kind of work environment can a Marketing Automation Manager expect at Fullscript?

At Fullscript, a Marketing Automation Manager will enjoy the flexibility of choosing their work environment through our 'Wherever You Work Well' philosophy. This means options for in-office, remote, or hybrid work settings, fostering a balance between productivity and personal preference.

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Common Interview Questions for Marketing Automation Manager
What experience do you have with marketing automation tools like Iterable?

In your answer, discuss specific projects where you've utilized Iterable, including any campaigns you managed from conception to execution. Emphasize your familiarity with A/B testing and data segmentation, as well as any results achieved through your efforts.

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How do you stay updated with the latest marketing automation trends?

Share your commitment to continuous learning through online courses, webinars, and industry publications. Mention specific blogs, podcasts, or networking events where you've gained insights into marketing automation advancements.

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Can you describe an instance where you improved ROI from an automated campaign?

Use a specific example showcasing your analytical skills in measuring campaign performance. Discuss the tools you used for analysis, the changes you implemented, and the positive outcomes achieved in terms of ROI.

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What is your approach to data privacy and compliance in marketing automation?

Highlight your knowledge of data privacy laws such as GDPR and CCPA. Discuss your processes for ensuring compliance while executing automated campaigns, showcasing your attention to detail and ethical considerations.

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How do you handle cross-department collaboration?

Explain your collaborative approach by providing an example of how you’ve previously worked with different departments. Discuss the tools or methods used for effective communication and project management.

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What strategies do you use for A/B testing in marketing automation?

Detail your process for setting up A/B tests, from hypothesis creation to analysis of results. Emphasize the importance of data-driven decision-making and how it has influenced your previous campaigns.

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Can you provide an example of a successful marketing journey you created in Iterable?

Describe a specific marketing journey you implemented, outlining its goals, the target audience, and the metrics used to measure success. Include results such as engagement rates and conversions.

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How do you track and measure the effectiveness of email campaigns?

Discuss the key performance indicators (KPIs) you focus on, such as open rates, click-through rates, and conversion rates. Mention the tools you use for reporting and analysis to refine future campaigns continually.

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What is your experience with customer segmentation strategies?

Explain your approach to developing customer segmentation strategies, including any tools or methodologies used. Provide an example of how effective segmentation led to improved campaign performance.

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How would you train a team member to use marketing automation software?

Share your training methodology, emphasizing hands-on experience, documentation, and ongoing support. Mention any specific tools or resources you would provide to help them succeed with the marketing automation software.

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Our mission is 'helping people get better'. At Fullscript, we are all owners in driving this mission and builders in creating the future of healthcare.

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Full-time, remote
DATE POSTED
December 20, 2024

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