31195882019 - E-commerce Amazon and Google Ads Manager

As the E-commerce Amazon and Google Ads Manager, your primary responsibilities will include developing and executing Amazon PPC campaigns to maximize ROI, managing Google Ads campaigns for customer acquisition, overseeing a paid search agency, and analyzing performance data to drive strategic improvements. You will collaborate with various teams to enhance product listings and stay updated with advertising trends.

To apply for the E-commerce Amazon and Google Ads Manager role at this equestrian company, you should have proven experience in managing Amazon PPC campaigns and optimizing large product catalogs. While a Bachelor’s degree in Marketing or a related field is nice-to-have, strong analytical skills, proficiency in tools like Google Ads and Amazon Ads Console, and problem-solving abilities are essential.

The E-commerce Amazon and Google Ads Manager plays a pivotal role in the company’s growth by developing effective advertising strategies that drive customer acquisition through optimized ad campaigns on Amazon and Google. By analyzing performance data and adjusting campaigns as needed, they help maximize ROI and enhance the company’s online presence in the competitive e-commerce landscape.

Candidates for the E-commerce Amazon and Google Ads Manager position should be proficient in tools such as Amazon Ads Console, Google Ads, and Google Analytics. Strong data analysis skills, experience in creating detailed performance reports, and an understanding of SEO and conversion rate optimization are also essential to succeed in this role.

Yes, the E-commerce Amazon and Google Ads Manager position is a full-time remote role. The company promotes a supportive remote-friendly culture, allowing you to work from anywhere while collaborating with a passionate team dedicated to serving the equestrian community.

When answering this question, highlight specific campaigns you've run, the strategies you implemented, and the results you achieved. Discuss any challenges you faced and how you overcame them by using data analysis to inform your decisions.

In responding to this question, outline your methodology for conducting keyword research, including tools you use and how you identify high-value keywords. Emphasize the importance of aligning keywords with sales goals and understanding the target audience.

Discuss various strategies, such as A/B testing ad copy, adjusting bidding strategies, and refining audience targeting. Provide examples of successful campaigns where you implemented these strategies and the impact they had on performance metrics.

Detail the analytical tools and metrics you use to evaluate ad performance. Explain how you interpret data trends to make informed decisions about optimizing campaigns, and share an instance where data-driven insights led to significant improvements.

Explain your methods for staying informed, such as following industry blogs, attending webinars, or participating in professional development courses. Highlight how being updated on trends helps you adapt strategies to maintain competitive advantage.

Provide an example of a time when you had to balance multiple projects. Discuss your organizational skills and prioritization strategies, such as using project management tools or setting clear deadlines, to ensure all tasks were completed efficiently.

Highlight the importance of cross-functional collaboration. Describe how you work with these teams to enhance product listings, optimize for SEO, and align marketing efforts to increase overall effectiveness. Share how communication plays a key role in this collaboration.

Identify specific challenges you've faced, such as algorithm changes or competition. Provide insight into how you approached these challenges and the solutions you implemented to maintain or improve campaign performance.

Discuss your approach to receiving and processing feedback constructively. Emphasize your ability to communicate clearly, adapt strategies based on stakeholder insights, and provide data to support any proposed changes you suggest.

Talk about key performance indicators like ROI, CTR, and conversion rates. Explain why these metrics are crucial for understanding the effectiveness of your campaigns and how you use them to guide future advertising strategies.