Sr. Partner Marketing Manager

The Sr. Partner Marketing Manager role at Globalization Partners involves driving partner engagement and demand generation through co-marketing plans, managing events, webinars, digital campaigns, and working closely with Partner Account Managers to ensure collaboration and alignment throughout marketing efforts.

Candidates should have 6-8+ years of experience in partner or channel marketing, ideally within the high-tech, IT, or HRIS sectors. Proven success in implementing B2B marketing plans with measurable outcomes, familiarity with tools like Salesforce and HubSpot, and a strong analytical mindset are crucial for the Sr. Partner Marketing Manager role.

Collaboration is key for the Sr. Partner Marketing Manager at Globalization Partners. You'll work with internal creative and content teams to create cohesive marketing materials, ensure clear communication across departments, and report on the performance of marketing campaigns to align strategies with business objectives.

Primary responsibilities include developing relationships with partner marketing counterparts, creating and executing partner marketing activities such as events and webinars, and analyzing campaign performance to drive results that align with G-P's overall business goals.

The work environment at Globalization Partners is remote-first, emphasizing flexibility and high engagement. This role offers the chance to thrive in a fast-paced, entrepreneurial atmosphere where continuous learning and growth are encouraged.

When answering this question, focus on specific partner marketing programs you've managed, including the goals you set, the strategies employed, and the measurable outcomes achieved. Mention how those experiences have prepared you for the Sr. Partner Marketing Manager role at Globalization Partners.

Explain your method for prioritizing tasks, such as evaluating project urgency, aligning with team goals, and setting clear timelines. Mention tools or techniques you use to stay organized, and relate your approach to the demands of the Sr. Partner Marketing Manager at G-P.

Detail specific co-marketing strategies you've implemented, how you developed relationships with partners, and the results these strategies yielded. Highlight your understanding of the collaborative nature of the Sr. Partner Marketing Manager role at Globalization Partners.

Discuss the key metrics you track to measure campaign success, such as engagement rates, lead generation, and ROI. Illustrate how your analytical skills will benefit the marketing initiatives you'll manage as a Sr. Partner Marketing Manager.

Provide a brief overview of a specific event, what your role was, the planning process, and the outcome. Highlight how you executed the event by aligning with partner objectives and driving engagement.

Mention the specific tools like Salesforce, HubSpot, or 6sense you are familiar with, and describe how they've helped you manage campaigns or track results effectively, emphasizing their relevance to the Sr. Partner Marketing Manager position.

Discuss the blogs, podcasts, or networking groups you follow to stay informed. Highlight your commitment to ongoing education in the evolving field of partner marketing, especially in relation to the IT and high-tech industries.

Talk about your strategy for building relationships, facilitating communication, and aligning goals across teams. Provide an example of how you've successfully navigated similar dynamics in previous roles.

Describe your approach to tailoring your message depending on your audience's level of expertise and interest. Provide examples of communication styles you've used in the past that helped convey impact effectively.

Share your passion for partnership dynamics, driving measurable results, and your desire to support company growth. Be sure to connect your motivation with the values and goals of Globalization Partners.