Senior Business Developer - Accident & Health

As a Senior Business Developer in the Accident & Health division at Great American Insurance Group, you will be responsible for developing strategic marketing plans, managing agency relationships, identifying new business opportunities, and driving revenue growth by meeting or exceeding sales targets. Your role entails educating agencies on our product features and effective selling techniques to ensure client satisfaction and retention.

Candidates for the Senior Business Developer role at Great American Insurance Group should possess a Bachelor's degree in Business Administration or a related field, along with a minimum of 5 years of experience in strategic business development or marketing. A strong understanding of agency dynamics, marketing techniques, and risk management is crucial for success in this role.

Yes, the Senior Business Developer position at Great American Insurance Group requires frequent day and overnight travel, accounting for 60% to 80% of the time. This travel is essential for visiting agents and brokers, facilitating relationship-building and business development efforts.

Key skills for a Senior Business Developer at Great American Insurance Group include excellent communication and relationship-building abilities, strong analytical skills to inform decision-making, and the capacity to interpret competitive data and industry trends. A customer-centric mindset will also be vital in providing tailored solutions for agencies.

As a Senior Business Developer at Great American Insurance Group, you can expect a competitive Total Rewards package that includes medical, dental, and vision plans starting on day one, paid time off, holidays, commuter benefits, an employee stock purchase plan, education reimbursement, paid parental leave, and a 401(k) plan with company match.

When developing strategic marketing plans, I assess agency strengths, competitive landscape, and market conditions. I prioritize aligning strategies with business objectives and ensuring adaptability based on trend analysis and agency feedback.

In my previous role, I partnered with a key agency by customizing insurance solutions to their clients' specific needs. By maintaining open communication and providing ongoing support, I was able to enhance their satisfaction and retention rates.

To target new business opportunities, I conduct thorough market research and competitive analysis. I leverage industry trends to identify gaps in the market and proactively reach out to potential partners that align with our goals.

Success in a business development role is measured through various metrics such as achieving or exceeding sales targets, increasing agency retention and satisfaction, and the overall growth of market share within target demographics.

One challenge I faced was initial resistance from an agency skeptical about a new product line. I organized a training session to address their concerns, showcased the product's benefits, and equipped them with effective sales techniques, resulting in successful adoption.

I stay updated on industry trends by subscribing to relevant publications, attending conferences, and participating in professional development webinars. Networking with peers also provides valuable insights into emerging trends that impact our strategies.

Data plays a crucial role in my decision-making process. I analyze performance metrics, market trends, and customer feedback to inform my strategies and make adjustments where necessary to maximize business potential.

I ensure a customer-centric approach by consistently gathering feedback from agencies and clients, understanding their needs, and tailoring our insurance solutions accordingly. This focus helps build trust and fosters long-term relationships.

In my last position, I exceeded sales targets by developing a targeted outreach program for specific segments. By leveraging data and customizing our pitch, we saw a 40% increase in sales within a quarter.

For cross-selling and up-selling, I analyze existing client portfolios to identify potential gaps. I then develop tailored presentations emphasizing additional products' benefits, ensuring clients see the added value of comprehensive coverage.