Marketing Analytics Manager

Marketing ManagerTemp-Contract positionKey Responsibilities:Analyze campaign performance to identify improvement areas and enhance overall effectiveness.Convert complex data into actionable insights that drive marketing success.Partner with stakeholders to ensure marketing initiatives align with business goals.Required Skills:Proven experience applying Marketing Mix Modeling (MMM) to improve strategies.Strong ability to analyze and measure performance using data.Expertise in Adobe Analytics for tracking website traffic and user behavior.Proficiency in data analysis, manipulation, and reporting using Excel.Ability to work effectively with cross-functional teams to leverage performance metrics.Experience with budgeting scenarios and optimizing marketing channels.Understanding of media channels, key metrics, and their effectiveness.Skilled at turning data into actionable recommendations.