Junior Digital Marketer Instructor-Ghana (Remote/Consultant)

ABOUT GENERATION

At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 100,000+ graduates and 11,000+ employers across 46 professions and 17 countries.  

When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed.  Three months after completing our program, graduates have an 78% job placement rate, rising to 88% within six months. Of our employed graduates, 68% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings.  Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1 billion in wages. Generation graduates typically have a secondary school background, 54% are female, 34% have dependents, and the majority identify with underrepresented communities in their country. 

We are looking for a dynamic and experienced person in the Digital Marketing sector, motivated by Generation's mission and driven by the objective of helping everyone to start a new professional career.

This position is based in Ghana

You will be joining at an exciting time for Generation as we look to increase the number of freelancing programs we deliver whilst entering new geographies, like Ghana. We have been funded to deliver new training and placement programs for a number of remote-friendly roles (such as Virtual Assistants, Data Analysts, Digital Marketing, Web Development and Customer Service). This role is a full-time fixed-term contract until October 2025, with a possibility to extend. Hours are expected to be 40 hours per week. The Junior Digital Marketer Instructor will report directly to Generation’s Ghana Learning & Teaching (L&T) Manager, and will work in close collaboration with country staff, the Global Curriculum & Instruction (C&I) team, instructors, delivery partners and other global Generation staff. Note that this is a remote role, with a preference for candidates based in Ghana. Applicants not based in Ghana but with knowledge of education and skilling landscape in Ghana will also be considered.

RESPONSIBILITIES: 

Facilitation of the "Junior Digital Marketer” training (in online format) based on existing content (80 % of the time):

.Provide quality, effective, rigorous, relevant and adapted training to an adult audience

.Become familiar with and follow the course of the program as designed by Generation

.Ensure the involvement and active participation of our learners in the training program

.Take into account the feedback and results of learners and adapt their teaching accordingly

.Monitor, integrate and respond to learners' contributions and requests on our communication channels

.Monitor and manage attendance of learners through our digital tools (Salesforce)

.Conduct assessments and report data on our traceability tools (Canvas)

.Share feedback with the Generation team and implement the recommendations to guarantee quality training for our learners

2. Activities peripheral to the training (20 % of the time):

.Build strong and trusting relationships with learners, develop a detailed knowledge of their strengths and challenges while ensuring a caring learning environment

.Support and motivate learners to be resilient in their professional as well as personal journeys

.Work actively and in close collaboration with the Generation team to identify and effectively counter potential obstacles to the success of learners and their integration into the professional environment

.Participate in the organization of the cohort launch

.Attend onboarding sessions as agreed with the management team before cohort launch

.Take part of coaching cycles determined per management with specified cadence; this could include instructional team meetings, coaching conversations, participating in communities of practice and/or take part of specific professional development activities for upskilling such as attending workshops/trainings

ABOUT YOU: 

.Experience as a professional adult trainer essential

.Expertise with:

.Digital Marketing Strategy

.SEO and SEM

.Google Analytics

.Social Media planning and management

.Content creation, Canva and Wordpress

.Email marketing

.Relevant industry certifications will be an advantage (Google, Meta, etc.)Experience with professional growth and development (team building and collaboration, coaching/recruiting, etc.).

.Strong command of digital tools is key, in particular: G Suites + Microsoft Teams as well as ease with LMS (mastery of the LMS Canvas platform)

.Excellent communication skills (writing + oral expression), using communication online tools like Slack and emails