Sales & Marketing Manager

Description

GENERAL SUMMARY:

This is a salaried position in City of Industry, CA that reports to the Sr. VP of Sales & Marketing. P&L ownership for the assigned Brands/Categories sold in Retail & Club channels. You will be assisting the Strategic Planning process & the development/execution of Growth Strategies & the Annual Marketing Plan for the assigned Brands/ Categories. Lead Quantitative & Qualitative Brand/Category performance analysis in support of the weekly & monthly Business review for the assigned Categories. Provide detailed analysis using business intelligence resource to provide insight into category performance, collaborate with sales team & finance to provide commentary on key drivers of performance.

SCOPE OF JOB FUNCTION

• Build & execute pricing strategy for assigned Brands/Categories.
• Support the development & execution of the Innovation Strategy for the assigned Categories.
• Collaborate with & leverage the Market Intel team.
• Lead Cross Functional Team Project (Insights, Finance Operations, Demand Planning, Sales, & Consumer Marketing) in support of Category objectives; lead cross functional team projects as assigned.
• Provide inputs to S&OP relative to product & category trends, non-customer specific.
• Develop & maintain Competitive Intelligence documents.
• Manage the process of identifying industry & consumer trends; serve as the category liaison with the corporate consumer insights; manager proprietary research projects; mine & analyze secondary data to spot trends & insights in support of defined strategies & to uncover new opportunities.
• Work closely with quality compliant team to understand drivers behind customer complaint trends & operational issues.
• Seek opportunities for personal development & proactively identify ways to add value to Business Unit Teams.

Requirements

SKILLS/KNOWLEDGE/EXPERIENCE

REQUIRED:

• B.S. Degree in Business Administration, Marketing, or similar field preferred.
• 5-7 years’ experience in business management, marketing, supply chain, or analysis.
• 3-5 years’ experience in the food industry.
• CPG/Food marketing experience preferred.
• Knowledge of interdepartmental functions & experience in interacting closely with the sales team as well as other teams cross functionally.
• Excellent organizational skills & acute attention to detail.
• Strong financial & quantitative analytical skills.
• Strong PC capabilities with emphasis on Excel Spreadsheets, PowerPoint, & Word Software required.
• Ability to participate in strategic & annual planning.
• Strong communication skills including written & verbal presentation.
• Excellent interpersonal & written/verbal communication skills.

DESIRED:

• Knowledge of general manufacturing environment & practices.
• Business Acumen.