Sales & Marketing Manager
Description
GENERAL SUMMARY:
This is a salaried position in City of Industry, CA that reports to the Sr. VP of Sales & Marketing. P&L ownership for the assigned Brands/Categories sold in Retail & Club channels. You will be assisting the Strategic Planning process & the development/execution of Growth Strategies & the Annual Marketing Plan for the assigned Brands/ Categories. Lead Quantitative & Qualitative Brand/Category performance analysis in support of the weekly & monthly Business review for the assigned Categories. Provide detailed analysis using business intelligence resource to provide insight into category performance, collaborate with sales team & finance to provide commentary on key drivers of performance.
SCOPE OF JOB FUNCTION
- Build & execute pricing strategy for assigned Brands/Categories.
- Support the development & execution of the Innovation Strategy for the assigned Categories.
- Collaborate with & leverage the Market Intel team.
- Lead Cross Functional Team Project (Insights, Finance Operations, Demand Planning, Sales, & Consumer Marketing) in support of Category objectives; lead cross functional team projects as assigned.
- Provide inputs to S&OP relative to product & category trends, non-customer specific.
- Develop & maintain Competitive Intelligence documents.
- Manage the process of identifying industry & consumer trends; serve as the category liaison with the corporate consumer insights; manager proprietary research projects; mine & analyze secondary data to spot trends & insights in support of defined strategies & to uncover new opportunities.
- Work closely with quality compliant team to understand drivers behind customer complaint trends & operational issues.
- Seek opportunities for personal development & proactively identify ways to add value to Business Unit Teams.
Requirements
SKILLS/KNOWLEDGE/EXPERIENCE
REQUIRED:
- B.S. Degree in Business Administration, Marketing, or similar field preferred.
- 5-7 years’ experience in business management, marketing, supply chain, or analysis.
- 3-5 years’ experience in the food industry.
- CPG/Food marketing experience preferred.
- Knowledge of interdepartmental functions & experience in interacting closely with the sales team as well as other teams cross functionally.
- Excellent organizational skills & acute attention to detail.
- Strong financial & quantitative analytical skills.
- Strong PC capabilities with emphasis on Excel Spreadsheets, PowerPoint, & Word Software required.
- Ability to participate in strategic & annual planning.
- Strong communication skills including written & verbal presentation.
- Excellent interpersonal & written/verbal communication skills.
DESIRED:
- Knowledge of general manufacturing environment & practices.
- Business Acumen.
Average salary estimate
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Are you ready to take your career to the next level as a Sales & Marketing Manager with a dynamic company located in California? This exciting position in City of Industry, CA, reports directly to the Sr. VP of Sales & Marketing and is designed for someone with a keen business acumen and a passion for driving growth in the retail and club channels. In this role, you'll have P&L ownership for assigned brands and categories, playing a pivotal part in developing and executing key growth strategies and the annual marketing plan. Your responsibilities will include leading quantitative and qualitative analyses to assess brand performance and collaborating closely with the sales and finance teams to derive actionable insights. The Sales & Marketing Manager will build pricing strategies, spearhead innovation initiatives, and guide cross-functional teams to align with category objectives. You’ll also have the opportunity to conduct in-depth market intelligence and mining secondary data to spot trends and provide competitive insights. If you thrive in a fast-paced environment and are looking to make a significant impact on a vibrant product portfolio, we want to hear from you! Together, we can drive our business forward and explore new opportunities in the food industry!
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