Product Marketing Manager - SAAS

Job Description- Saas Marketing Manager

We are seeking an experienced and results-driven SaaS marketer to lead our marketing efforts. This individual will be responsible for developing and executing marketing strategies that drive customer acquisition, engagement, and retention. The ideal candidate has a strong background in SaaS marketing, a deep understanding of digital marketing channels, and a proven track record of driving growth.

1. Marketing Strategy:

- Develop and execute a comprehensive marketing strategy aligned with business goals.

- Conduct market research, competitor analysis, and customer insights to inform marketing initiatives.

2. Content Creation:

- Develop and manage high-quality content (blog posts, eBooks, whitepapers, case studies, etc.).

- Ensure consistent brand messaging across all marketing channels.

3. Demand Generation:

- Create and execute lead generation campaigns across channels (email, social media, paid advertising, etc.).

- Build and nurture email lists to drive conversions.

4. Brand Awareness:

- Develop and execute brand awareness campaigns to establish thought leadership.

- Manage social media presence and engage with the audience.

5. Performance Measurement:

- Set up and track key performance indicators (KPIs) to measure marketing success.

- Analyze data to optimize marketing strategies and improve ROI.

6. Collaboration:

- Work closely with sales, product, and customer success teams to align marketing efforts.

- Collaborate with designers, writers, and other stakeholders to produce marketing assets.

7. Budget Management:

- Manage and optimize marketing budgets to achieve ROI goals.

8. SEO and SEM

 - Keyword Research: Identify relevant keywords and phrases your target audience is searching for.

- On-Page SEO: Optimize your website content, meta tags, and structure for search engines.

- Paid Advertising (PPC): Use Google Ads and social media ads to drive targeted traffic.

 9. Social Media Marketing-

 - Platform Selection: Focus on platforms where your audience spends most of their time (LinkedIn, Twitter, etc.).

- Content Strategy: Share valuable content, engage with followers, and participate in relevant discussions.

- Paid Social: Run targeted ad campaigns to reach a broader audience.

Requirements:-

- 6+ years of experience in SaaS marketing or a related field is a must.

- Proven track record of success in driving customer acquisition and revenue growth.

- Strong understanding of marketing principles, channels, and metrics.

- Excellent communication, project management, and problem-solving skills.

- Bachelor's degree in Marketing / Business, or a related field.

Experience Required:-

- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce).

- Familiarity with data analysis tools (e.g., Google Analytics, Excel).

- Certification in marketing (e.g., HubSpot Inbound Marketing, Email Marketing).

About Gigmo Solutions Pvt. Ltd.

Gigmo Solutions Pvt. Ltd is a fast-growing organization with global experience, having presence in several countries in the Americas, Europe, Africa, and Asia. Expertise in Spanish, Portuguese, French, Italian, German, and global English. Gigmos aims to transform customer support domain by leveraging curated Gig workforce across the globe and using cutting edge AI technologies for increased support efficiency at reduced cost and enhanced flexibility. We are authorized Microsoft Delivery Partner.

You must have your own laptop for this Job role. Hardware Pre-requisites: Laptop (minimum 8GB RAM), Windows 10/11 OS, Internet speed- 30 Mbps Upload and Download