Email Marketing Specialist

Essential Functions:

• Manages day-to-day email marketing campaign execution; includes planning, targeting, set-up, testing, execution, reporting, and optimization
• Collaborates with cross-functional stakeholders to create and deliver highly-targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
• Executes various email campaigns; includes template designs, calls-to-action, and content utilization.
• Ensures marketing message is conveyed clearly and delivered properly to current customers and prospective client
• Executes email marketing ads based on the content calendar created by email marketing manager
• Analyzes subject line to ensure adherence to email marketing guidelines and best practices
• Analyzes offerings, coupons, graphics, content per ad and provide recommendations to email marketing manager for A/B testing to improve on marketing campaigns
• Ensure compliance with CAN-SPAM guidelines; assists with administration of email list recipients.
• Monitors launched campaigns for inactive users, and bounces to ensure list hygiene
• Optimizes emails for deliverability, mobile rendering, open rates, etc.
• Designs and creates Press Releases as requested by management
• Assists in creating customer surveys based as requested by management and other stakeholders
• Assists with email production and creation process; ensuring flawless execution.
• Serves as quality control (QC) for different versions of the email campaign; duties include rendering testing.
• Compiles marketing results; reports results and provide insights and recommendations.
• Creates documentation for processes, A/B tests, and promotions that succeed through email.
• Ensures email messages are properly constructed to adhere to industry best practices.
• Proofread emails for clarity, grammar, and spelling
• Builds and formats landing pages using HTML5, Bootstrap, and WordPress.
• Assists web designers in creating promotional landing pages for the email marketing campaigns
• Assists web designers by creating blog pages prior to launching of the blog newsletter
• Supports email marketing manager with drip campaigns and creating web, email treatments purposed in our customer intelligence automation platform
• Performs other related duties and projects as business needs require at direction of management.

• Bachelor’s degree in Marketing, Information Technology, Communications, or related field, preferred 
• Minimum three (3) years related experience in Marketing, Information Technology, Communications.  
• Experience with HTML/CSS to create email templates from scratch 
• Experience using major email hosting platforms required (Campaign Monitor, Constant Contact, MailChimp etc).
• Experience working with Google Analytics, preferred.
• Experience working in a large marketing organization or agency, preferred.
• Experience in healthcare industry, preferred