Global Head of Digital Demand Gen
Feedzai is the world's first RiskOps platform for financial risk management, and the market leader in safeguarding global commerce with today's most advanced cloud-based risk management platform, powered by machine learning and artificial intelligence. Feedzai is securing the transition to a cashless world while enabling digital trust in every transaction and payment type. The world's largest banks, processors, and retailers trust Feedzai to protect trillions of dollars and manage risk while improving the customer experience for everyday users, without compromising privacy. Feedzai is a Series D company and has raised $282M to date. With a valuation of +$1.5B, the company's technology protects 900 million people in 190 countries.
The Marketing Team is empowered to spark change daily with MAP - Mastery in their role, Autonomy to make decisions, and a Purpose to make the world a safer place for all consumers. Using cutting-edge tech and delivering best-in-class content, they influence the trajectory of our company. It's this team spirit and trust in each other that let us go further together. This team has two simple goals: 1. Everyone in the world knows about the Feedzai brand 2. Making sure our sales team is busy. Join Us!
As the Head of Feedzai's Digital Demand Generation function, you will serve in a visible leadership role at the intersection of Sales and Marketing. You will be responsible for delivering global digital marketing programs that drive demand for Feedzai's platform and solutions and grow sales pipeline. You will find the right strategies, channels and tactics for efficiently reaching financial institution leaders and financial crime management practitioners in order to get them into Feedzai's funnel, qualifying and scoring those leads, and assist in accelerating prospects once in the funnel. The ideal candidate will be someone with experience and passion for modern data-driven demand generation and account-based marketing practices and technologies.
You:
You will have a proven track record of developing and executing impactful B2B marketing programs with a focus on ABM, digital marketing, and lead management at a growth startup, a unicorn or a Global 2000.
Your Day to Day:
- Own and evolve Feedzai's demand generation and ABM strategy and tactics.
- Work closely with Sales, Operations, and other marketing functions to align on strategies and tactics for reaching new/existing markets, landing and expanding in top named accounts, and reporting insights across programs.
- Develop and manage marketing attribution models and reports to drive data-informed decisions.
- Develop and manage demand programs (such as digital ads, email marketing, PPC, ABM, Content syndication, meeting makers, and more), budgets, resource needs, and cross-team dependencies based on performance data and expected ROI.
- Provide intelligence and guidance to the marketing and sales teams with regards to optimal marketing mix and tactics for generating new leads and accelerating prospects.
- Build nurture/drip programs to increase sales efficiency.
- Oversee the management of our customer database and marketing automation platform (HubSpot).
- Participate in the development and management of the marketing technology stack, and work across teams to support and implement new and existing technologies
You Have & You Know-how:
- Bachelor's degree in Business, Marketing, Economics or another analytical degree like Engineering, MBA/Masters preferred
- 5+ years of experience developing and executing strategic B2B demand generation and ABM programs to economic/technical buyers at large enterprises.
- Hands-on experience working with demand-generation tools and platforms, such as HubSpot, DemandBase, Salesforce, Google Ads, LinkedIn Ads, Google Analytics, and more..
- Ability to uncover marketing insights from attribution models, customer database analysis, historical data, funnel reporting, and other sources of customer insight.
- Experience in selecting and overseeing marketing contractors/agencies.
- Implementing and managing testing and optimization programs.
- Can be remote or in our San Mateo office
#LI-Remote | #LI-TW1
Your First 30-Days at Feedzai:
You will be immersed in our brand with training, connections, and one-on-one time with your manager. You may shadow your colleagues virtually or onsite at an office depending on where you work as you are supported through your Feedzai journey. In addition, you will have access to a ton of information to give you history, context, and all the knowledge you can handle about Feedzai and the team. Finally, you will start working on projects and collaborating on work currently being done. We can't wait to have you join the team!
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Feedzai Culture
Feedzai is an Equal Opportunity Employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Feedzai does not accept unsolicited resumes from recruiters or employment agencies.
Feedzai will use the personal data you provide us with by filling out this form for reviewing your application and to potentially negotiate a contract with you. Your personal data will be retained by Feedzai for 24 months following your application. Please see our Privacy Notice available at https://feedzai.com/about-us/privacy/ for more information on how we process your personal data.
By
Feedzai
The Cloud Platform to Manage Financial Risk Feedzai’s risk management platform daily scores trillions of dollars in transactions to protect the world’s largest companies. Feedzai operationalizes machine learning and mitigates even the most comple...
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