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Global Manager, Social Media & Platforms

Relocation Assistance Offered Within Country
# 152073 - New York, New York, United States


Do you want to be part of a team that is building a future to smile about? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Colgate is the place to be!


Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.


The Global Manager, Social Media & Platforms will focus on helping the organization build the best practices, skills and capabilities necessary to excel in creating and implementing social media strategies.


Who you are

  • You connect the dots - As a Leader you will analyze various data in order to deliver data driven strategies in top performance and achieve important metrics
  • You are a collaborator - In this role, as an integral member of an experienced and dynamic team, you will work with various internal teams including: IMC, digital, media, corporate communication as well as legal to drive social strategy.
  • You are an innovator - You will help modernize our social media presence and play a key role in helping the Divisions and Hubs drive social media strategy and engagement.
  • You are curious - You are a curious trendsetter, always keeping a finger on the pulse of the latest social media trends and strategies.


What you'll do

  • Drive social marketing strategy & capability development
    • Manage development, implementation, & facilitation for social media and social platform marketing initiatives - including audits, strategic approach, partnerships, influencer strategies, and training initiatives
    • Ensure seamless integration of Social into Journeys & BEP, revisiting as needed to maintain relevancy of templates & frameworks
    • Lead and manage the development and distribution of thought leadership and guideline assets - with a focus on social influence & advocacy, social engagement and social listening
      • Developing & evolving CP Social Media & Advocacy Frameworks
      • Partner with agency resources to hold working sessions to train, embed, and set-up frameworks to enable Social Platform best practices
      • Leverage global CP network to gather, curate and highlight international cases and best practices
    • Lead assessments of potential new capability driving partnerships, strategies, best practices and/or tools
    • Monitor & lead optimizations frameworks on spending and measurement of Social Media, across Paid, Owned, and Earned
      • Partner with relevant resources / teams to create value equation for Social Media
    • Create & Maintain Global Social Scorecard to track and report on progress pertaining to key social initiatives, spend, and usage


  • Develop and manage global partnerships with social vendors, business partners and third-party service providers
    • Promote and measure utilization and engagement of partnerships
    • Manage annual partnership evaluation process by reviewing global usage/ROI/overall value
    • Manage agendas and participation for T2Ts for FB, IG, & TT
    • Participate in relevant industry events and report back learning


  • Global digital marketing lead on researching, vetting and evaluating Social tech & solutions for business critical workstreams
    • Collaborate closely with key internal stakeholders to manage the global Colgate-Palmolive company’s brand online across owned media channels (CP.com, social networks)
    • Oversee approval and inventory of Social owned/managed domains (registration, acquisition renewal and reporting)


Required qualifications

  • 8+ years of Experience in Digital (preferably in Social Media) analytics
  • Fluent in English
  • Strong ability to work creatively and analytically in a problem-solving environment
  • Leadership skills and ability to manage and empower teams
  • Self-starter, capable of working in a fast-paced corporate environment without full guidance
  • Solid communication skills, capable of raising consensus at all levels: peers, executives, team members
  • Ability to adapt to a dynamic work environment and be creative within a team


Preferred qualifications

  • Google Suite proficiency (i.e, Sheets, Slides, Docs) preferred

#LI-Hybrid

Salary Range $112,000 - $164,850 USD


Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.


Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.


For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.


Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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CEO of Colgate-Palmolive
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Noel Wallace
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We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.

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June 16, 2023

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