Scope of Work Document
Project Title: LD Technology Sales and Customer Training Video Suite
Objective:
To create a complete suite of sales training videos, customer training videos, a video sales letter, and a Cloud 7 CSS announcement video, leveraging animation and motion graphics. The content must align with LD Technology’s branding and adhere to the quality and structure demonstrated in the provided reference playlists.
Deliverables
1. Complete Suite of Sales Training Videos
• Purpose: Equip the sales team with comprehensive training tools to enhance their knowledge and selling techniques.
• Content:
• Product overviews
• Sales pitch techniques
• Objection handling
• Demonstration of value proposition
• Closing techniques and follow-ups
• Format:
• Animated or motion graphic-driven explainer videos
• Modular, topic-focused video structure for easy referencing
• 8–12 videos, each 5–10 minutes in length
2. Complete Suite of Customer Training Videos
• Purpose: Educate customers on the usage, benefits, and troubleshooting of TM Flow Cloud 7 CSS.
• Content:
• Step-by-step setup and installation
• Feature walkthroughs
• Common troubleshooting tips
• Maximizing ROI for practices using the system
• Format:
• Animated instructional videos with step-by-step guides
• Scenario-based examples to demonstrate real-world applications
• 6–10 videos, each 5–8 minutes in length
3. Video Sales Letter
• Purpose: Convert leads into customers by highlighting the unique value proposition of LD Technology’s Cloud 7 CSS.
• Content:
• Attention-grabbing introduction
• Problem-pain points identification
• Solutions and benefits
• Call to action (e.g., sign up, schedule a demo)
• Format:
• Animated video with engaging visuals and motion graphics
• Length: Approximately 2–3 minutes
4. Cloud 7 CSS Announcement Video
• Purpose: Introduce the new Cloud 7 CSS platform to existing customers and prospects.
• Content:
• Overview of new features and updates
• Benefits of migrating to the new platform
• How to get started
• Format:
• Motion graphics-heavy video highlighting key features
• Length: Approximately 3–5 minutes
Style and Branding Guidelines
• Brand Alignment:
• Follow LD Technology’s existing branding, including colors, fonts, and logos.
• Maintain a professional, clean, and consistent style across all videos.
• Motion Graphics and Animation:
• Use modern, high-quality motion graphics to simplify complex concepts.
• Incorporate animated charts, icons, and diagrams as needed.
Reference Playlists
The provided playlists will serve as a basis for content structure, tone, and style:
1. Sales Training Reference
2. Customer Training Reference
Project Timeline
• Week 1–2:
• Content planning and scriptwriting for all video types.
• Review and approval of scripts and storyboards.
• Week 3–6:
• Animation and motion graphic design.
• Draft video production and client review cycles.
• Week 7–8:
• Final video edits and branding consistency checks.
• Delivery of all video content in MP4 format.
Deliverable Format
• Video Resolution: Full HD (1920x1080)
• Format: MP4 with professional-grade voiceover and background music.
• Hosted on a playlist titled “Gateway Sales Training” on YouTube, provided by the client.
Project Management and Review
• Milestones and deadlines to be approved by the client.
• Client review cycles for script, animation drafts, and final outputs.
• Feedback incorporated within 3 business days of submission.
Budget and Resources
• Pricing based on the scope and total number of videos.
• Use of professional voiceover artists and motion graphic designers.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to patrick.g@globalpacificsupport.com with the subject line "VA Application”. PLEASE ATTACH THE LINK OR SHORT VIDEO INTRODUCTION OF YOURSELF HIGHLIGHTING YOUR EXPERTISE AND EXPERIENCE AS A VIRTUAL VIDEO CREATOR .
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