Creative Director Of Copy

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. 

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!  

• We are seeking an experienced forward-thinking creative leader dedicated to delivering exceptional work that pushes our brand forward and challenges the limits of creativity. You excel in brainstorming and collaboration, showcasing your versatility in writing across diverse styles and platforms. You thrive on generating bold ideas and are adept at presenting your work, copy, and concepts to clients at any level. With a strong commitment to nurturing emerging creative talent, you lead teams to achieve their best work. Your curiosity and inventiveness are boundless, resulting in concepts and executions that are fresh, surprising, strategic, and consistently on brand. You will be responsible for shaping the creative vision of projects, ensuring that our messaging is not only impactful but also aligns with our brand identity and objectives. This role interfaces with various agencies and production arms to bring our *new* high-level brand vision and seasonal campaigns to life.

On any given day you will...

• Manage the creative messaging strategy and direction of high level campaign work within the internal marketing team
• Bring an always on, optimistic, collaborative approach to everything you do.
• Serve as a campaign department and discipline lead ensuring the continued growth of the team and uniting everyone to push the boundaries of what creativity can be
• Help identify the strategic and conceptual direction across various projects, and clearly present those ideas to cross functional teams and c-suite

• Has experience building big, campaign platform ideas with tight teams in a fast-moving environment 
• Is an extremely strong and empathetic leader who can manage multiple projects simultaneously
• Has a nurturing approach to team members and is committed to building on their ideas and encouraging progression through clear feedback and guidance
• Has ample experience working with and presenting to stakeholders of all levels including C-suite
• Has experience working collaboratively with multiple internal teams.
• Has outstanding oral, written, and presentation skills
• Oversees development of top line creative concepts for all GNC campaigns both brand and promotional/seasonal campaigns as specified in briefs provided by various business partners
• Maintains a solid reporting line to VP of Creative and other senior leadership. Provides support and clear communication to the senior team on current initiatives, while ensuring work is creatively outstanding –yet meets all proposed objectives. Manages all projects to a specific operating budget, and provides input upfront to help determine those allocations.
• Initiates high level brainstorming / retail campaign development sessions. Provides oversight during concept phases to ensure ideas integrate and translate within digital, print, social, broadcast and all traditional and non-traditional media. Acts as the creative catalyst for the brand, driving the expression of the brand in all marketing channels
• Direct the execution of creative retail campaigns across all mediums print, crm, display, web and social. Partner with Project Managers, Merchants, other Creative Team members and Agencies to optimize outputs. This includes Messaging, conceptual design, typography, layout, photography.
• Leads and collaborates with outside agency or freelance creative resources for outside concept development as required.
• Reviews all final creative pieces and ensures quality, efficiency and accuracy.
• Supports usage, updating and maintenance of Brand Guidelines
• Recruit, train, develop, retain and manage the creative copy team

  Leadership Responsibilities

• Recruit, train, develop, retain and manage the creative copy team. Supervise the Creative, Copy and Digital team managers. Identify and develop talent, fostering a culture of creative excellence and collaborative spirit.

The ideal candidate will possess 10-15 years of experience in creative roles within ad agency or retail teams, with a minimum of 5 years in a leadership capacity managing a team.

• Proven track record of delivering creative marketing solutions that drive strategy to support merchandising, marketing and branding goals
• Demonstrated ability to multi-task effectively under pressure, meet timelines and balance speed and quality within a fast paced setting with changing priorities.
• Innovative, solution-based thinker who proactively identifies opportunities to help a creative team look at things differently.
• Detail-oriented with clear understanding of overall objectives and strong sense of ownership
• Strong presentation skills and ability to respond well to critical feedback.
• Ability to instruct, direct, and evaluate employees.
• Ability to predict project requirements, anticipates potential problems, and proposes solutions.
• Articulate, patient and tenacious, thriving in a high job volume environment
• Highly collaborative; great facilitator; leads by example
• Persuasive, fact-based, and articulate with excellent collaboration skills
• Positive Attitude

• Licenses and Certifications:

  Technical Skills:

  Presentation software: Pitching is a must in this role, must be agile in a preferred software (powerpoint, google slides, keynote, canva, prezi, etc)

• Adobe Creative Suite (InDesign, Photoshop, Illustrator) at the design and production level.
• Working knowledge of Microsoft Office

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer