Trade Marketing Lead

Go City is transforming the way people see and experience the world’s greatest destinations.  We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.  

Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City are excited for like-minded, problem-solving individuals to join the team and make their mark on our future. 

We listen to our customers, our partners and our team, to help improve our business every day.  And that’s where you come in! For more information and a sneak at our product take a look at www.gocity.com 

About the role 

Trade Marketing Lead 

Full time 

Permanent 

London (hybrid 2 days from the office in Covent Garden) 

Reports to SVP Global Trade Sales

Summary of the role and also what the team are up to: 

The Trade Marketing Lead is a forward-thinking marketing professional responsible for driving the digital marketing strategy and execution for Go City’s portfolio of multi-attraction passes on third-party platforms. This role is critical in ensuring our products are effectively marketed and sold through B2B partners, including Online Travel Agencies (OTAs) such as Expedia, Viator, Klook, and Get Your Guide, as well as traditional travel agencies like Flight Centre. 

The ideal candidate will have significant experience in digital marketing, and will be skilled at identifying best practices for promoting products on third-party websites. This person will bring innovative ideas to the table, helping to shape the way our products are marketed, and will ensure that all marketing assets are up to date and aligned with our brand strategy. 

What will you be responsible for /helping us to do? 

• Digital Marketing Strategy: Assist in developing and executing a comprehensive digital marketing strategy focused on maximizing visibility and sales of Go City products on third-party platforms. 

• Optimization of Product Listings: Continuously optimize product listings on various trade channels, ensuring they are compelling, brand-consistent, and effective in converting sales. 

• Relationship Management: Alongside the Account Managers, liase with our trade partners, ensuring that our products are accurately represented and marketed effectively on partner platforms. 

• Asset Management: Maintain an up-to-date and comprehensive library of marketing assets for use by third-party sellers, including images, copy, promotional materials, and more. 

• Training:   Assist in developing training materials for use by Account Managers and Trade Partners. 

• Innovative Marketing Solutions: Assist in developing and innovating marketing ideas that differentiate Go City products on third-party sites, including unique campaigns, promotions, and other digital marketing initiatives. 

• Performance Tracking and Reporting: Monitor the performance of our products on third-party sites, using data analytics to refine strategies and report on key metrics such as conversion rates and ROI. 

• Competitive Analysis: Keep a close eye on competitor activities across all trade channels, ensuring our offerings remain competitive and compelling. 

• Cross-Functional Collaboration: Work closely with the broader trade team and other internal departments to align marketing strategies and ensure a unified approach to our trade partnerships. 

• Market Trend Awareness: Stay abreast of the latest trends in digital marketing and the travel industry, applying relevant insights to drive business growth. 

• Project Management: Manage multiple projects simultaneously, ensuring timely execution and delivery of marketing initiatives within budget. 

We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.   

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

• Digital Marketing Expertise: Measurable experience in digital marketing, including an  understanding of search and paid media strategies. 

• B2B Sales and Marketing Experience: Deep experience in B2B sales and marketing, particularly in managing relationships and marketing initiatives with large partners like OTAs and retail chains. 

• Analytical Skills: Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize marketing performance. 

• Project Management: Strong project management skills, with experience in managing multiple projects and competing priorities across various markets and partners. 

• Creative and Innovative: A creative thinker who is always looking for new and innovative ways to market products and engage partners. 

• Technical Acumen: Proficiency in using marketing analytics platforms (e.g., Google Analytics), CRM systems (e.g., Salesforce), and understanding of SEO and SEM best practices. 

• Strong Communication Skills: Excellent communication skills, both written and verbal, with the ability to effectively collaborate with internal teams and external partners. 

• Organized and Detail-Oriented: Highly organized, with the ability to manage multiple projects and priorities simultaneously. 

• Proactive and Self-Motivated: A self-starter who takes initiative and is motivated to achieve results. 

• Customer-Centric Mindset: A deep understanding of customer behavior and insights, ensuring that all marketing efforts are aligned with what drives customer engagement and purchases. 

• Problem-Solving Ability: Strong problem-solving skills, with the ability to quickly address challenges in the execution of marketing plans 

Desirable: 

• Travel Industry Experience: Experience in the travel industry or working with OTAs and other third-party platforms. 

• Global Marketing Perspective: Experience in managing marketing efforts across multiple regions or countries. 

• Content Management Systems: Familiarity with content management systems and web analytics tools such as Google Analytics. 

• Graphic Design Skills: Basic proficiency in Photoshop or other image editing software. 

• Email Marketing Knowledge: Understanding of email marketing tools like Mailchimp or Emarsys. 

• Foreign Language Proficiency: Proficiency in additional languages is a plus. 

The all-important perks:

• Competitive market rate salary
• Enhanced Pension Contributions
• Life Assurance
• Annual leave - 25 days per year + Bank Holidays
• Buy Annual Leave scheme (up to 5 days each year)
• Floating bank holiday
• Upgraded Family Leave
• Flexible and Hybrid working
• Work from Anywhere for up to 4 weeks per year
• Dedicated time for personal professional development each month
• Personal Learning Budget
• Access to Mental Health First Aiders
• Annual Explorer Passes allowance 
• EAP providing access to counselling, finance support etc
• Cycle to Work Scheme
• Simplyhealth Cashplan

We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.