GoGuardian is a mission-driven education technology company providing a suite of learning solutions for K-12 classrooms. They are seeking a Director of Lifecycle Marketing to enhance customer engagement and lifecycle experiences across their products.
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Skills
Lifecycle marketing expertise
Analytical skills
Leadership and management
Excellent communication
Customer-centric mindset
Responsibilities
Map customer journeys and collaborate on program strategies.
Define KPIs for marketing effectiveness and report to leadership.
Implement multi-channel lifecycle programs to enhance customer satisfaction.
Refine content marketing strategies to communicate solutions effectively.
Build a pipeline of customer success stories.
Collaborate with teams to align messaging.
Nurture relationships with customers and advocates.
Stay updated on industry trends and apply knowledge for improvement.
Mentor a high-performing team.
Influence key strategies across the organization.
Education
Bachelor's degree in Marketing or related field
10+ years in lifecycle marketing or related roles
Benefits
Competitive pay
Complete health insurance
401(k) matching
Flexible time off
Paid holidays and parental leave
Wellness days
Employee stock option plan
To read the complete job description, please click on the ‘Apply’ button
GoGuardian partners with schools to help keep kids safe and engaged with powerful, easy-to-use filtering, classroom management, and school mental health tools.