Sr Customer Lifecycle Marketing Specialist - Expansion

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.Gong is seeking a Senior Customer Lifecycle Marketing Specialist to drive growth through targeted upsell and cross-sell initiatives. This role will focus on expanding our relationships with existing customers by pursuing account whitespace and generating demand for new products within the Gong platform.Responsibilities• Upsell Strategy: Develop and execute multi-channel expansion programs geared toward capturing customer whitespace and breaking into new business units within existing accounts.• Cross-Sell Pipeline: Facilitate marketing campaigns aimed at generating customer demand for Gong’s sales engagement and forecasting applications.• Campaign Enablement: Ensure the Sales and Customer Success teams have the right materials to follow up effectively on marketing qualified leads.• Performance Tracking: Monitor and analyze the performance of upsell and cross-sell campaigns, making data-driven adjustments to improve results and maximize impact.• In-app Channels: Partner with the User Journey, Demand Generation, and Product Marketing teams to optimize the performance of our in-app channels.• Go-to-Customer: Aid in the launch of new products by driving awareness and adoption of new features and use cases.Qualifications• Experience: 5+ years of experience in B2B marketing, with a focus on customer marketing or demand generation in a SaaS environment.• Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools.• Analytical Skills: Strong ability to analyze customer data and campaign performance metrics to drive improvements in marketing strategies.• Communication: Excellent communication skills, with the ability to craft compelling messages that drive customer action.• Education: Bachelor’s degree in Marketing, Business, or a related field.Perks & Benefits• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.• Mental Health benefits with covered therapy and coaching.• 401(k) program to help you invest in your future.• Education & learning stipend for personal growth and development.• Flexible vacation time to promote a healthy work-life blend.• Paid parental leave to support you and your family.• Company-wide recharge days each quarter.• Work from home stipend to help you succeed in a remote environment.The annual salary hiring range for this position is $106,000 - $125,000 USD.Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.