Sr Demand Generation Specialist

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.Gong is looking to hire a Sr. Demand Generation Specialist to uplevel and execute our campaigns. This role will report to the Senior Manager of Demand Generation and will partner closely with our Content, Product Marketing, Sales Development, and Marketing Operations teams.Responsibilities• Drive pipeline impact – Help achieve demand generation goals by creating, and executing campaigns that will drive leads, MQLs, and pipeline.• Experiment – Run data-driven experiments to uplevel our campaigns and processes.• Create campaigns-in-a-box –Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.• Develop buyer journeys and nurtures – Define audiences, marketing activities they should see, and when they should see it in their buying journey.• Mature campaign strategy – Design and orchestrate campaign strategies across the full funnel, in partnership with cross-functional partners.• Execute webinar, direct mail, and email campaigns – Project manage and execute these campaigns end-to-end to generate pipeline and accelerate opportunities.• Campaign impact analysis – Measure campaign performance and generate data-driven insights to improve future campaign performance• Enable Sales – Partner with Sales and SDRs on campaigns to maximize impact and drive open opportunities.• Everything above and more to help contribute to the team’s main goal of maximizing marketing qualified opportunities and driving pipeline.Qualifications• Experience: 4+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.• Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.• Analytical Skills: Strong ability to analyze campaign performance metrics to drive improvements in marketing strategies.• Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.• Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.• Data-Driven: Extremely data-driven; committed to experimenting until you see measurable results.• Writing skills: Strong writing skills and experience creating content for email, webinars, or web pages.• Education: Bachelor’s degree in Marketing, Business, or a related field.• Growth Mindset: Curiosity and a desire to learnPerks & Benefits• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.• Mental Health benefits with covered therapy and coaching.• 401(k) program to help you invest in your future.• Education & learning stipend for personal growth and development.• Flexible vacation time to promote a healthy work-life blend.• Paid parental leave to support you and your family.• Company-wide recharge days each quarter.• Work from home stipend to help you succeed in a remote environment.The annual salary hiring range for this position is $106,000 - $125,000 USD.Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.