Director of Lifecycle & Database Marketing

Description Position Summary: Develop an overall lifecycle marketing strategy to engage with relevant, timely, and targeted communications, with a focus on programmatic, trigger-based user flows that recognize user needs and engagement preferences. Work cross-functionally with data science, technology, and product, social, customer care and the Salesforce internal team to drive impactful... campaigns. ABOUT GOODLEAP: We provide friendly financing options for those who dream of living a more sustainable lifestyle and want to save money using modern technology. Our collective mission is to make a positive impact on the planet, build lasting relationships with our valued partners and customers, and deliver a tech-enabled financing experience that is simple, fast, and frictionless. We are creating a financial ecosystem that connects billions of dollars of capital to millions of homeowners that want to convert their outdated houses into modern, smart, energy-efficient homes. By unlocking access to numerous products that help people achieve better sustainability, we are revolutionizing the home improvement industry and protecting our only planet. As part of our world-positive initiative, we are also the official sponsor of GivePower - a foundation that uses solar-based solutions to power life's basic needs for people in developing regions of the world. If you have an unstoppable desire to make a meaningful impact on our planet, and help mission-driven businesses and consumers achieve a more sustainable future, join us. Learn more about our perks and culture! Competitive pay Comprehensive benefits package Essential Job Duties and Responsibilities: Lay out the overall customer journey for our consumer finance group to include e-mail, SMS text and call campaigns Own segmentation and messaging to our customers. Segments data to use for mortgage and other offers Collaborate with channel owners to execute campaigns and to identify and detail business requirements for new capabilities that will amplify the effect of lifecycle marketing efforts. Work with relevant teams to make changes within the experience that materially impact our objectives Measure the health of existing campaigns and establish a testing program for continuous optimization Project related work as assigned by Sr. leadership. Required Skills, Knowledge and Abilities: Excellent project management skills and a positive attitude Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards Creative and analytical thinker with strong problem-solving skills Must demonstrate exceptional verbal and written communication skills Must demonstrate ability to communicate effectively at all levels of the organization Ability to critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding, and distinguish user requests from the underlying true needs Exercises discretion and independent judgement. Ability to work with autonomy. Additional Information Regarding Job Duties and Job Descriptions: Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law. If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply t Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications