Associate Director - Agency (Remote)

Remote

Who We Are

Goodway Group is AdAge's 2023's BEST PLACE TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Associate Director, is a sales-focused service partner, working side by side with our Business Development Managers. From the time of engagement, they own (and want ownership) of the client partnership! They build relationships, identify opportunities to expand opportunities and client impact, and manage the day-to-day success of their campaigns. They know their clients inside and out, engage in ongoing results-based dialogue, overcome obstacles, and in a nutshell, create a fantastic client experience.  

What You Will Do

• Manage overall client relationships, being the day-to-day lead on accounts where you’ll drive satisfaction, growth, and product adoption
• Partner with Business Development and/or Sr Director of CX to identify expansion opportunities and offerings that drive revenue working in tandem to achieve revenue targets.
• Be continually aware of the client environment, products/services, strategy/vision, needs, competitive landscape, and challenges, and communicate those effectively to internal partners, leading the internal team to ensure recommendations and performance are aligned to and can exceed client expectations.
• Work with clients to define measurable digital KPIs that tie to their overall business objective and lead the comprehensive team to ensure recommendations, strategy, and performance are aligned to and can exceed client expectations.
• Actively participating/leading internal and external calls, including Kick-off, Account Team, Sales team, educational meetings, and client calls.
• Managing and solving conflicts both internally and externally with clients and internal teams

Who You Are

• You have a minimum of 7 years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape with the ability to lead and guide CMO level client discussions.
• 7+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem.
• 5+ years of digital marketing/media experience with a heavy focus on strategy and working directly with senior stakeholders.
• 5+ years with direct client management
• You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends.
• You have a strong understanding of direct response/performance marketing metrics such as visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
• You have strong analytical and problem-solving abilities (creative analytics) with the ability to stay on top of client and industry trends to understand market demand and competitive trends
• Ability to work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau, DV360, Trade Desk, AdWords and Facebook experience preferred.
• You have had roles where you have had to manage change well, are a motivated self-starter with a team-player mentality, and can travel up to 20% (including two required all company trips per year)
• Bachelor’s degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.

Check us out at www.goodwaygroup.com to learn more!

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!  We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.  

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote