Job details

Marketing Communication Specialist

Get a free resume review

Description

General Summary:

As a steward of the Goodwill of South Central Wisconsin brand, the Marketing Communications Specialist role plans and develops social media content and campaigns, develops written internal and external communications, supports media and community relations, and supports marketing initiatives to grow donations and advance awareness of our community programs and services (mission).

Principal Duties & Responsibilities:

Execute social media and email marketing plan; track and measure performance, stay on top of current trends, analyze results and provide data-based suggestions for optimization of reach and engagement.
Lead social media and online community management (comments, reviews) with timely and appropriate responses through a brand building and customer service lens.
Create social media posts including photo/video content for digital marketing efforts, as needed.
Maintain monthly and annual content calendar based on strategic directives while advancing awareness of Goodwill of South-Central Wisconsin’s mission and why it matters to our local community.
Develop written internal and external marketing and brand related communications. Including managing monthly GOOD News Newsletter and weekly Shopper Newsletter.
Database management across all marketing contact lists using Hubspot, CRMAssist with media relations, managing timely media coverage and participation at key events. Coordinate pre/post interview logistics, prepare briefing documents and talking points.
Track and manage responses to media inquiries to maintain and grow database of media and influencers and simultaneous priorities and competing deadlines, with accuracy and utmost attention to detail.
Assist with, support, and attend organization-related events and activities.
Consistently perform all duties within the framework of our Core Values

Requirements

Knowledge, Skills & Abilities Required:

Must possess excellent verbal, written and interpersonal communication skills.
Proficient in Microsoft Office with ability to learn other software.
Familiarity with Canva, SEO, CRM (HubSpot) preferred, WordPress, and AI for copywriting.
Valid driver’s license, good driving record and proof of insurance.
Interest in sustainability, upcycling, thrifting, fashion and/or community service preferred.

Travel Required: Ability to travel up to 25%.

Required education and/or work experience:

Bachelor’s degree in communications, English, creative writing, marketing or related field.
2 years related work experience.

Equal Employment Opportunity Employer:

Goodwill of South Central of Wisconsin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

For a complete position description or questions, please contact Human Resources Supervisor, TuVayra Terwilliger, at tterwilliger@goodwillscwi.org or (608) 852-8421

Average salary estimate

$57500 / YEARLY (est.)

min

max

$50000K

$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Communication Specialist, Goodwill

Join Goodwill of South Central Wisconsin as a Marketing Communication Specialist and become an integral part of a mission-driven team! In this exciting role based in Madison, Wisconsin, you will take the lead in planning and developing vibrant social media campaigns, creating engaging content, and supporting our marketing initiatives to raise awareness about our community programs and services. You'll be executing a comprehensive social media strategy, analyzing performance data, and crafting internal communications that resonate with both staff and the wider community. Your talent for community engagement and media relations will shine as you manage media inquiries and maintain relationships with key influencers. You'll also be responsible for coordinating events and growing our donor base, making your role pivotal in driving our organizational mission forward. If you’re a creative individual who thrives in a dynamic environment and possesses a passion for sustainability and community service, this is the opportunity for you! With your expertise in digital marketing trends and platforms like Hubspot and Canva, you'll help enhance Goodwill’s branding and outreach, affirming why our services matter to the lives we impact every day.

Frequently Asked Questions (FAQs) for Marketing Communication Specialist Role at Goodwill

What are the core responsibilities of a Marketing Communication Specialist at Goodwill of South Central Wisconsin?

The Marketing Communication Specialist at Goodwill of South Central Wisconsin is responsible for executing social media strategies, managing community relations, writing internal and external communications, and coordinating marketing campaigns. Key duties include developing engaging social media content, tracking performance metrics, and crafting newsletters that convey our mission effectively.