Sr. Marketing Lifecycle Automation Specialist

Job DescriptionWhere you'll work: Anywhere within the US (EST, CST, MST, PST)Marketing at GoTo ?Being direct and relatable makes work and life easier for everyone. From storytelling and content to influencer relations and user lifecycle campaigns, the Marketing team at GoTo sets the stage for how we interact with customers, prospects and employees. When you become a part of this team, you will directly be impacting the business, revenue, and image of GoTo. Come discover with us.?Your Day to Day ?As a Marketing Automation Specialist, you would be working on :- Automation execution--- write, build, QA, deploy and monitor marketing campaigns and ongoing nurture flows, via email and in-product messaging.- Develop database segmentation --- build audience lists that drive automation touchpoints and translate into a tailored campaign and program experience for audiences across specific market segments, industries, etc.- Monitor and report on program and ecosystem health --- monitor audience and nurture counts within Marketo to ensure systems are operatingcorrectly and report out on automation performance and impact for tactics of all levels (ad hoc emails, email nurtures, IPM flows).- Identify areas opportunity --- identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.What We're Looking For ?As a Marketing Automation Specialist , your background will look like *:- Bachelor's degree- 2+ years of experience in working in marketing, operations or in marketing automation platforms?(preferably Marketo)- Strong attention to detail- Ability to multitask in a rapidly changing environment??At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.Learn More. (https://www.goto.com/company/corporate-responsibility)Annual Base Salary Range: $74,000.00 - $123,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.GoTo's flexible-work software - including GoTo Connect, GoTo Resolve, Rescue, Central, and more - is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company's physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.