Industry Marketing Lead

Who we are

Gradient is on a mission to automate the modern enterprise, a huge space with over $100B in TAM. Our core product, the Gradient Automation Foundry, makes it easy for enterprises to automate information processing workloads that were historically impossible to automate with RPA or internal tools. We’ve built our own LLMs and technology from the ground up to power privacy sensitive enterprise workloads.

The role

As the marketing lead for our industry initiatives, you should be comfortable with full lifecycle account-based marketing as programmatic digital, bold thought leadership, and white glove executive programs. The Industry Marketing Lead will have a proven track record of acquiring, engaging and retaining customers through industry aligned segmentation for complex customer journeys. They will have deep knowledge in a few, and broad knowledge in many of industries including Healthcare, Financial Services, Manufacturing, and more. They will have built and led teams of industry markers in the past, and they will have worked to successfully set a vision for their team and achieve these targets over time.

Responsibilities

In this role, you will:

• Develop a comprehensive strategy for global account acquisition, engagement, and retention across your designated industries and segments

• Create, launch, and oversee industry-specific campaigns, monitoring their performance, and making optimizations over time

• Implement and align marketing tactics throughout the customer journey

• Enhance the conversion rates of Marketing Acquired Leads (MAL), Marketing Qualified Leads (MQL), and Sales Qualified Leads (SQL) through the customer funnel across various segments

• Utilize a daily marketing tech stack that includes Marketo and Salesforce.com

• Collaborate with cross-functional teams including Product Marketing, Demand Generation, Sales, and Solutions Engineering to leverage the latest digital, event, and content acquisition strategies, while enabling regional teams to implement global best practices

• Maintain regular communication with leadership on program outcomes, campaign performance, and marketing strategies

Preferred qualifications

• Thrive in a scrappy startup culture and want to venture into AI

• Bachelor's degree in Marketing, Business, or related field

• 7+ years of professional experience, of which 5+ years experience are directly tied to industry marketing in a high-growth SaaS startup

• Strong understanding of industry tactics and strategies, including deep knowledge in key verticals

• Excellent analytical skills and the ability to interpret data to make informed decisions

• Strong project management skills and the ability to manage multiple projects simultaneously

• Excellent communication and interpersonal skills

If you are a strategic thinker with a passion for driving demand and generating leads, we want to hear from you.

About us

• We’re an ambitious team tackling a huge industry with over $100B in TAM

• Our founding and exec team consists of former leaders who have helped scale hypergrowth startups and led teams at Netflix, Google, and Meta

• We typically work in-person 2-3 days a week at our dynamic HQ in Burlingame, CA