Growth Marketing Lead

About Gravity

Gravity is powering the decarbonization of industry by helping businesses and their supply chain partners manage and reduce their carbon footprint. Our decarbonization platform makes it easy and cost-effective for companies to measure their emissions, promote their sustainability efforts, and implement tangible reduction projects with vetted vendors. We align the incentives and actors in a disconnected landscape to make real emissions reduction happen. Backed by top VCs, we have quickly grown to work with leading global companies and private equity firms. Visit our team page for more about our company and values.

The Opportunity

Gravity is at an exciting inflection point and is looking for a founding Growth Marketing Lead to build a world-class pipeline generation engine that prepares the company for years of hypergrowth. 

We’re looking for a results-oriented, data-driven leader to build out our growth strategy and function. The right candidate will be a strategic thinker who is excited about funnel data, automations, optimizations, high-performance paid marketing campaigns, and B2B sales. As part of these responsibilities, this person will be responsible for hitting a revenue number and managing large budgets. 

This person should have a demonstrated track record of running experiments that will help us go from 0 to 1, rapidly driving pipeline and revenue, analyzing data to identify and optimize new campaigns, managing a budget across multiple channels to maximize ARR, and building a scalable and repeatable inbound pipeline.

As the company grows, this role has strong opportunities for team management and leadership. While initially an IC role, if revenue goals are hit, this team will likely expand to fuel longer-term growth. 

In this role you will

• Develop a strategic growth plan for marketing to hit revenue and brand goals in 2024+ 

• Acquire customers through digital channels like Google Ads and Linkedin Ads and be directly responsible for helping the company meet its growth goals

• Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline

• Own marketing operations from end to end while working closely with BDRs to ensure leads are being worked effectively, as well as with the rest of the sales team to drive revenue from these efforts

• Be a business owner for your channels: manage budgets and forecasts, oversee analytics and reporting, measure performance, and optimize for results

• Experiment with new ways to generate pipeline and share insights on an ongoing basis to inform content and messaging, revenue targets, sales tactics, and more

• Manage a budget, track and report out marketing progress, and be a core leader within the Marketing organization.
  

Qualifications & Skills

• 5-10 years growth marketing experience in high-growth tech startups  across multiple channels (SEM, email, paid social, website optimization, etc.) B2B experience is strong preferred; we’ll expect you to operate multiple channels autonomously

• Proven ability to build and scale systems. You understand how to lay the foundations for a successful growth strategy and build, implement and optimize a repeatable and scalable pipeline engine that drives measurable results

• Autonomy and ownership mentality. You are comfortable working in semi-structured environments, have a strong bias to action, are fiercely motivated to hit goals, and possess the ability to navigate through ambiguity

• Strong project management. You have excellent analytical skills and an ability to prioritize based on impact

• Ability to work cross-functionally and contribute to the development of a rapidly scaling company

• Curiosity. You’re excited to experiment, learn, and expand your knowledge, leadership abilities, and impact

• Champion and embody Gravity’s values (focus on impact, collaboration and humility, a culture of pragmatism)

Nice to Have

• Proximity to our San Francisco office

• Expertise in corporate carbon accounting or decarbonization efforts

• Experience building out growth efforts at early-stage startups

• Knowledge of industrial customers' systems, emissions profiles, and/or business needs.

• Experience with Python and/or SQL (or a desire to learn)

Gravity Provides

• Foundational impact at a rapidly scaling company transforming industrial sustainability and decarbonization

• Competitive salary

• Top-tier paid health, vision, dental, and life insurance

• Meaningful equity

• Unlimited PTO

• Health & wellness stipend

• Work from home set-up stipend

• Paid company travel