The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs.
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Skills
Experience in marketing, brand, or commercial sales roles
Strong budget management skills
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Proficient in Microsoft Office Suite
Strong communication skills – written and verbal
Responsibilities
Development of regional marketing priorities, strategies, and solutions
Responsible for planning, coordination, and local execution of all centrally and regionally led marketing programs in the market
Customizes digital and printed creative templates for various centrally and regionally led initiatives to fit regional needs
Ownership of local marketing budgets including tracking spend and measuring return on investment
Supervise, develop, and manage a team
Education
Bachelor’s degree preferred
Benefits
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