SEO Analyst

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We are looking for a motivated and detail-oriented SEO Analyst to join our Marketing team. The ideal candidate will have a strong background in search engine optimization and a passion for understanding and improving search engine rankings. This role involves analyzing site performance, identifying strategic keyword opportunities, and implementing optimization tactics to drive organic traffic and engagement. 

In this role, you will perform extensive keyword research for feature and blog pages, collaborate cross-functionally to create a 12 month content calendar, identify technical SEO opportunities, and propose new ideas on how to stay up-to-date with the latest trends and best practices in search engine optimization. 

This role will sit within our Growth Marketing team reporting to the SEO Manager and will collaborate closely with our Brand Marketing, Product Marketing, and Engineering teams. 

• Perform comprehensive keyword research and identify high-value keywords relevant to our industry and target audience to guide content and optimization strategies
• Partner with SEO Manager and Content Manager to create a always-on content calendar to teach kids and parents about the world of money & beyond
• Optimize website content, including blog posts and product pages, for target keywords to improve search engine rankings
• Conduct technical SEO audits and implement necessary on-page and off-page SEO optimizations, including meta tags, headings, alt text, and internal linking, to enhance website visibility and usability
• Monitor and analyze website performance, keyword rankings, organic traffic, and other key SEO metrics using internal and external tools such as Google Search Console, SEMrush, and Brightedge
• Identify opportunities for website improvement and develop strategies to not only increase organic search traffic, but also new parent signups
• Collaborate with content creators, website engineers, and other team members to implement SEO best practices throughout the website
• Provide regular reports and insights on SEO performance to stakeholders, highlighting successes, challenges, and opportunities for improvement

• A skilled SEO analyst who enjoys diving deep into data, always seeking to uncover hidden patterns and insights through keyword research to drive strategic decisions
• A proactive problem-solver who excels at finding innovative SEO solutions, often thinking outside the box to overcome challenges and improve website performance
• An excellent communicator with the ability to convey complex information clearly and effectively to both technical and non-technical audiences
• A collaborator who values the power of teamwork and winning together, while balancing individual accountability
• A self-starter with a positive attitude, who is able to handle multiple projects under tight deadlines and proactively find ways to make your mark
• Enthusiastic about staying ahead in the fast-paced world of SEO and digital marketing, constantly updating knowledge on the latest trends, tools, and best practices

• A bachelor’s degree or equivalent experience
• 2+ years experience in SEO, with a track record of improving search engine rankings and driving organic traffic
• Knowledge on search engine algorithms and ranking factors, with a focus on Google
• Proficiency with SEO tools such as Google Analytics, Google Search Console, BrightEdge, SEMrush, Moz, or Ahrefs
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Strong analytical skills and the ability to interpret data and metrics to make informed decisions
• Strong understanding of technical SEO, including the ability to recognize and identify indexing and crawl issues
• Experience in the finance, family, or parenting spaces is a plus

• Medical, dental, vision, and HSA match 
• Paid life insurance, AD&D, and disability benefits 
• Traditional 401k with company match and Roth IRA
• Unlimited PTO 
• Paid company holidays and pop-up bonus holidays 
• Wellness & professional development stipends
• Mental health resources  
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

Our stance on salaries:

Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $80,000-110,00

The estimated base pay range for this position in (CO): $80,000-100,00

Who we are:

It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.