Product Analytics Lead

As a Product Analytics Lead at Ground News, you will be responsible for driving the analytics framework that supports our product strategy. This includes conducting exploratory analysis, developing metrics to track user behavior, building data pipelines, and creating dashboards that provide actionable insights. You will collaborate with various teams to ensure that our data models are optimized and practical for decision-making, while also leading the design and analysis of tests to measure the impact of product changes.

To qualify for the Product Analytics Lead position at Ground News, candidates should have a Bachelor's degree in a quantitative field or equivalent work experience. A background of 2-5 years in analytics, data science, or management consulting is preferred. Key skills include advanced SQL proficiency, experience with business intelligence tools, and familiarity with AWS cloud services. Excellent communication skills and a passion for data quality are also essential.

The Product Analytics Lead plays a vital role in Ground News' mission by ensuring that data is used to inform product decisions, providing insights that enhance user experience and engagement with diverse news sources. By developing reliable metrics and conducting thorough analyses, this role helps the company understand the effectiveness of its platform in promoting civil debate and a well-informed community.

In the role of Product Analytics Lead at Ground News, you'll work with various tools and technologies including SQL for data manipulation, AWS services like Glue and Lambda for data orchestration, and BI tools like Looker or Tableau for visualization. Experience with data transformation tools such as dbt and familiarity with ETL processes will also be beneficial in this role.

Working as a Product Analytics Lead at Ground News means being part of a collaborative and inclusive remote work environment. Ground News values diverse perspectives and fosters a culture of creativity. As part of a growing team committed to accountability in media, you'll have the flexibility to work from anywhere in Canada while playing a crucial role in developing innovative products that empower news consumers.

In my previous roles, I extensively used SQL to extract and manipulate data from relational databases, ensuring that I could derive meaningful insights for product improvements. I view SQL as an essential tool for understanding user behavior, creating metrics, and providing stakeholders with the data they need to make informed decisions.

Prioritization often involves aligning tasks with business objectives. I typically assess the impact of projects on key metrics and collaborate with product teams to understand their immediate needs. This approach allows me to focus on high-impact projects while ensuring that day-to-day analytics requests are handled in a timely manner.

In a previous role, I created a dashboard that visualized user engagement trends over time. By segmenting data based on demographics, we discovered that younger audiences interacted with specific content types more frequently. This insight helped inform our content strategy and led to an increase in engagement metrics.

I often apply techniques such as regression analysis and A/B testing to examine user behavior. These methods provide valuable insights into how changes in our product impact user engagement and allow for data-driven decision-making to optimize our offerings.

Ensuring data quality starts with rigorous data governance practices. I regularly audit data pipelines, establish clear definitions for metrics, and implement validation checks. Additionally, fostering a documentation-first culture within the team helps maintain clarity and transparency about data sources and methodologies.

I once presented a comprehensive analysis of user behavior trends to our marketing team. By creating a simplified dashboard with clear visualizations and avoiding jargon, I focused on actionable insights rather than technical details, ensuring that all team members could grasp the significant points and contribute to strategy discussions.

I have led multiple A/B testing initiatives, defining clear hypotheses and metrics for success. For example, I A/B tested a new feature rollout, analyzing engagement metrics to validate its efficacy. The results guided future developments and minimized risks in overall user experience.

I actively follow industry thought leaders, engage in analytics-focused webinars, and participate in relevant online communities. Additionally, I subscribe to professional journals to ensure I’m aware of the latest methodologies and technologies that can enhance my work.

In my last role, I analyzed user feedback and behavioral data to propose significant changes to the user interface. By showcasing how current pain points affected engagement, I successfully advocated for a redesign that ultimately led to improved user satisfaction and retention.

I believe in proactive communication and regular check-ins with both product and engineering teams. This helps ensure that analytics initiatives align with product goals while providing a platform for sharing insights that influence technical decisions. Building these relationships is key to successful project outcomes.