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Group Copy Supervisor/FCBCURE/DTC

FCBCURE, part of IPG Health, is seeking a Group Copy Supervisor to work on a medication for the treatment of COVID19.

The Group Copy Supervisor (GCS) is responsible managing all aspects of copy and related data for his/her accounts. The GCS is the brand leader who solves strategic and creative issues with the client while enhancing the client’s confidence in the agency. The GCS is capable of producing original, unusual, top-quality creative ideas across all assignments. The GCS must supervise and mentor junior writers while simultaneously managing a heavy workload.
ESSENTIAL FUNCTIONS
Strategic Thinking
Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Skillfully produce work across all channels. Work collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.
Execution
Review and direct creative materials with partners
Creative Strategy
Evaluate creative strategy and execution of all new work
Cross-functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
Medical Content
Analyzes and creates supportable content, revising, rewriting, and reorganizing for clarity, comprehension, logic, structure, flow, and appropriateness for audience and project type and within regulatory guidelines. Works directly with copy and scientific/medical staff to ensure content/claims can be substantiated by supporting clinical studies. Prepares annotations and references for medical/legal/regulatory submissions as needed.
Client Management
Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction
Staffing
Align with creative leads to understand and support staffing needs
JOB DUTIES & RESPONSIBILITIES
Strategic Thinking:
  • Explores/develops/produces innovative and visually fresh concepts, in partnership with copy and account team, appropriate to the client’s marketing strategy within stated deadline and budget.
  • Brings knowledge of clients’ products, their marketing objectives, and the promotional activities of similar or competitive product campaigns.
  • Develops the creative rationale for each visual idea and its intended message.
  • Defends strength of ideas while remaining open to alternatives and future directions that may be deemed more effective.
  • Keeps current on the latest award-winning advertising, film and graphic techniques, industry trends, plus media and technology innovations.
  • Incorporates and/or explores clients’ responses to presentation; creatively resolves questions and concerns.

Execution:
  • Conduct additional background research as necessary.
  • Review copy with supervisor and account management to develop dynamic and ownable concepts.
  • Writes content that is clear, concise, creative, and supportable.
  • Commands the writing, data, and conceptual direction for the account.

Relationship Management:
  • Develops strong client relationships through participation in market research, presenting creative concept development, and strategic direction.
  • Develops innovative solutions to team concerns should problems arise.
  • Supervises and mentors junior writers; develop the writers to effectively contribute to the agency; follows up to ensure goals are met through encouragement and constructive feedback and provides direction as needed.
  • Works with colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.

Business Management:
  • Communicates openly and collegially.
  • Exhibits excellent presentation skills.
  • Demonstrates the ability to hire and retain highly capable people while fostering diversity and career development.
  • Conducts performance reviews and salary reviews in a timely fashion.
  • Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

EDUCATION
Bachelors
Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
7 years
Marketing/Advertising Business
KNOWLEDGE & SKILLS
Word Text Programs
Solid knowledge of word text programs
COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Quality Orientation
Sees details, grades them against a pre-set standard and identifies flaws to monitor the quality of work and make any necessary improvements
Presentation
Ability to establish an effective demeanor and communication to influence one's point of view
Organization
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
Prioritization
Sets and manages priorities judiciously
Problem Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
Collaboration
Ability to work effectively in a team environment to build and foster collaborative environment
Managing
Delegates responsibilities and fosters a collaborative environment to work with others
Interpersonal Skills
Is able to establish and maintain rapport and build relationships with another
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
Salary $110,000 to $135,000 annually The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
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CEO of IPG Health
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Dana Maiman
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IPG Health is home to the world’s most awarded healthcare marketing communications agencies. We are a collective of over 45 agencies and 6,000+ people across six continents with a healthy obsession with using technology, science and data to inspir...

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DATE POSTED
August 4, 2023

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