Director, Business Intelligence
Role Summary & Impact
In this role, you will partner closely with the client, internal Planning, and Investment teams to develop cross-media measurement strategy. You will develop and maintain internal modeling and technology offerings and will lead a mid to large sized team.
Key Responsibilities
- Build and mentor a team of analysts (5 direct reports).
- Proficient with primary buying and ad-serving tools (Prisma, Sizmek, etc).
- Manage internal (Mindshare) and external client relationships to guide the Business Intelligence engagements.
- Design and manage research projects (Kantar Millward Brown, Upwave, Lucid, etc)
- Evaluate vendors, technologies and new advertising opportunities.
- Train staff on syndicated and proprietary research tools and systems, manage day to day questions.
- Mastery of proprietary tools and systems (primarily econometric focused).
- Lead advanced analytic requests alongside modeling team, support strategic vision of client.
- Manage relationships with clients.
- Lead the team in developing long-term measurement roadmaps, bespoke to client (mainly mass media focused).
- Supervise creation and execution of campaign-specific measurement frameworks.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
- Minimum of four to five years’ experience preferred.
- Data Visualization – DOMO, Tableau Web Analytics - Google Analytics, Adobe Analytics AdServers – Sizmek Syndicated Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata.
- Familiarity with SQL, R, Python.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Founded in 2003, GroupM is a global media investment management company. GroupM creates competitive advantage for advertisers via its worldwide organization of media professionals who deliver insights on consumers and media platforms, trading expe...
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