Senior Digital Planner

Purpose: He/she is required to develop an in depth understanding of the business and marketing objectives and translate these into meaningful media plans that deliver against these objectives. The Senior Digital Planner is accountable for digital campaign planning, budgeting, monitoring and reporting. He/she is required to work very closely with all other teams to produce best-in-class solutions, offer unparalleled service and deliver against targets.

Planning:
•Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving the business objective of the client.
•Develop the quarterly and annual digital media plan
•Assist in maintaining client’s digital media operation platform
•Generate analysis of market performance
•Work with digital trading managers to ensure all buys and placements fit the overall strategy
•Produce plans, based on agreed strategy or parameters set out in the brief.
•Design full funnel plans and adopt and adapt global guidelines.  
•Work in collaboration with the Buyer to ensure that any budget fluctuations are identified, and necessary action taken.
•Work with the buying team to ensure zero error implementation.
•Track media plans and recommend necessary changes. 
•Manage and generate Post Campaign Reports, including learning’s & insights.
•Check commitment tracking of Budgets for Client with media vendors.
•Apply Media Principles, Golden Rules and all Value Driven standards where necessary.
•Be aware of all emerging media in order to effectively, with the strategy team, advise the client on optimal media plans.

•Assist in preparing regular media reviews. (Competitor analysis and media environment scans) 

Stakeholder Management:
•Drive media efficiencies and KPIs through key strategic media partners.
•Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.
•Internally communicate and contribute to brainstorming to help generate ideas with the team.
•Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors) 
•Attend regular status meetings both internally and with the clients, contributing to client business reviews. 
• Act as the client point of contact in relation to digital planning. This will include responding to client queries and proactive client management. 
•Build effective business relationships with stakeholders through managing expectations, clear communication, and consistent performance. 

 

The Ideal Candidate 
•Minimum 8 years’ work experience in a planning role.
•Experience working at a Media Agency preferable.
•Knowledge along with a passion for digital.
•Intermediate MS Office skills including Excel and PowerPoint
•Experience in developing and implementing analysis and reporting strategies
•Project management; ability to manage multiple projects across critical yet often fluctuating deadlines

•Experience with new / emerging media, a plus
•Result-oriented with strong communication and analytical skills.
•Ability to work within a fast-paced deadline driven environment.
•Analytical and problem-solving skills.
•Strong understanding of the media landscape.
•Understands business principles and good practice.