Senior Executive - Digital Planning

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Digital Planner to join the team.

Reporting of the role
This role reports to:   Manager Digital Planning

3 best things about the job:

1. Working on some of the most exciting brands
2. Being part of an innovative and fast-paced agency and working with passionate people  
3. You will be able to work with the team on creating a campaign that not only fits the client's requirements but also exceeds them

Measures of success –

In three months:

• Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to drive clients’ business success.
• Implementation of media plans across both traditional and digital channels.
• Great understanding of your portfolio of clients.

In six months:

• Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
• Mentor Interns and assist in leading a small-scale project (identify needs, formulate ideas into plan, set the scope and present to the Manager.
• Able to run media industry tools independently

In 12 months:

• Assist in leading a medium scale project (identify need, formulate idea into plan, set the scope and present to the Manager)
• Participate in new business pitches

What you’ll bring:

• Support on key functions include but not limited to Media Planning, Reporting and Billing
• Participate in monitoring and evaluation on the effectiveness of different digital media channels
• Identify appropriate media strategy and tactics with the guidance from Team lead
• Briefing digital execution team (programmatic & paid social)
• Ensure regular reporting is delivered on time with accuracy
• Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
• Working closely with digital execution team and creative agencies to ensure assets are delivered on time
• Develop strong working relationships with key agency and media partners. This will include acting as the first point of contact for operational issues
• Energy, passion, and self-motivation
• Be unique and demonstrate our brand behaviors in all that you do

Minimum qualifications:

• At least 2-3 years of media planning experience
• Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources)
• Be a strong communicator – English is our global language
• Be energetic, determined and proactive  

 #LI-Post